MECHANYSM | Digital Marketing Agency in London

LinkedIn Campaign Setup – Step-by-Step Guide

LinkedIn Ads campaign setup
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If you’re looking to reach this demographic effectively, LinkedIn Ads can be an excellent platform to advertise on. However, setting up a campaign can be overwhelming, especially if you’re new to LinkedIn Ads. That’s why we’re here to guide you through the process step by step.

By the end of this guide, you’ll have a solid understanding of LinkedIn Ads campaign setup, from creating your account to launching your campaign successfully. So, let’s get started and create an effective LinkedIn Ads campaign that targets UK professionals with ease.

Key Takeaways

  • LinkedIn Ads is an excellent platform to advertise to UK professionals
  • Our step-by-step guide will help you create an effective LinkedIn Ads campaign
  • By the end of this guide, you’ll have a solid understanding of the LinkedIn Ads campaign setup

Why Choose LinkedIn Ads for Your Campaign?

When it comes to advertising your brand or business on social media, there are several options available. However, if you’re looking for a platform that can effectively target UK professionals, LinkedIn Ads is the way to go.

LinkedIn is a professional networking site with over 30 million users in the UK alone, making it a goldmine for businesses looking to connect with professionals in specific industries. LinkedIn Ads offers advanced targeting options, allowing you to reach your desired audience based on factors such as job title, company size, and industry.

With LinkedIn Ads, you can create highly relevant ads that are tailored to your target audience, increasing your chances of generating leads and conversions. Plus, with a variety of ad formats available, you can choose the one that works best for your campaign goals.

In summary, LinkedIn Ads is the perfect platform if you’re looking to connect with UK professionals and effectively promote your business. With its advanced targeting options and vast user base, LinkedIn Ads is the ideal advertising solution for your campaign setup.

Setting Up Your LinkedIn Ads Account

Now that you understand why LinkedIn Ads is an excellent platform for your UK professionals advertising campaign, it’s time to create your account. Here’s how:

Step Description
1 Visit the LinkedIn Ads homepage and click on “Create Ad”
2 Log in to your LinkedIn account, if you haven’t already
3 Choose the ad format that aligns with your campaign goals (Sponsored Content, Sponsored InMail, or Display Ads)
4 Select the LinkedIn Page or Showcase Page you want to associate with your campaign
5 Set your campaign name and language
6 Define your campaign’s target audience based on location, company size, job title, and more
7 Choose your ad placement (e.g., desktop or mobile)
8 Set your budget and bidding strategy
9 Create your ad(s) and preview them
10 Enter your billing information and launch your campaign

Once your account is set up, you can create multiple campaigns under it and launch them at any time. Keep in mind that LinkedIn Ads charge per click (CPC) or per impression (CPM), depending on your bidding strategy.

Defining Your Campaign Objectives

Before launching your LinkedIn Ads campaign, it’s essential to define your objectives carefully. LinkedIn offers several campaign objectives to choose from, each designed to help you achieve specific advertising goals.

The first step is to determine the purpose of your campaign. Are you looking to boost brand awareness, generate leads, drive website traffic, or promote specific products or services? Once you have a clear objective in mind, you can choose the appropriate campaign objective that aligns with your advertising goals.

LinkedIn Ads offers several campaign objectives, including sponsored content, message ads, and dynamic ads. Sponsored content is ideal for promoting your brand and driving engagement, while message ads are perfect for generating leads and promoting events. Dynamic ads, on the other hand, use retargeting to attract leads who have already shown an interest in your products or services.

Once you have chosen your campaign objective, it’s time to set your budget and bidding strategy. LinkedIn Ads offers different bidding options, including cost-per-click (CPC) and cost-per-impression (CPM). Choosing the right bidding strategy is critical to achieving your campaign objectives while staying within your budget.

Launching your LinkedIn Ads campaign is just the first step. Monitoring key metrics such as click-through rate (CTR), engagement rate, and conversion rate is essential to optimising your ads for better results. With the right campaign objectives, budget, and bidding strategies in place, you can achieve your advertising goals and effectively reach your target audience on LinkedIn.

Targeting Your Audience on LinkedIn

Now that you have set up your LinkedIn Ads account and defined your campaign objectives, it’s time to focus on targeting the right audience for your campaign. LinkedIn’s advanced targeting options can help you reach UK professionals effectively.

Here are some tips for creating effective audience-targeting strategies:

  1. Start with the basics: You can target your audience by job title, company name, industry, and more. Keep in mind that you can target up to 100 attributes per campaign.
  2. Use audience templates: LinkedIn provides audience templates that you can use to save time. These templates already have pre-defined targeting options that you can customise.
  3. Refine your audience: Use exclusions to refine your audience and avoid showing your ads to people who are not relevant. For example, you can exclude certain job titles or industries.

When targeting your audience, it’s important to consider the following:

  1. Relevance: Make sure your targeting options are relevant to your campaign objectives and messaging. If you’re promoting a product for HR professionals, you don’t want to target people in sales.
  2. Size: Your audience size will impact your campaign’s performance. If your audience is too small, you may not get enough impressions. If your audience is too large, you may not reach the right people.
  3. Competition: Keep an eye on your competition and adjust your targeting accordingly. If your competitors are targeting the same audience, you may need to refine your targeting to stand out.

By taking the time to create effective audience targeting strategies, you can ensure that your LinkedIn Ads campaign reaches the right UK professionals, ultimately increasing your chances of success.

Designing Engaging Ad Creative

When it comes to crafting ad creative for your LinkedIn Ads campaign, it’s essential to keep in mind that you’re targeting UK professionals. With this in mind, you must create ad creative that resonates with your audience and speaks to their needs and interests.

Here are some tips to help you create effective ad creative for your LinkedIn Ads campaign:

  • Use attention-grabbing headlines: Your headlines should be clear, concise, and relevant to your audience. Use action-oriented language to encourage your target audience to engage with your ad.
  • Include eye-catching visuals: Quality visuals can make or break your ad’s performance. Use images or videos that are relevant to your message and that will capture your audience’s attention. Make sure your visuals are high-quality and well-designed.
  • Focus on your USP: Highlight your unique selling point (USP) in your ad creative. What sets your business apart from your competitors? Use your ad creative to showcase your USP and persuade your target audience to choose you.
  • Keep it simple: Don’t overload your ad with too much information. Keep your messaging simple, clear, and concise. Your ad should be easy to understand and engage with.
  • Test and optimise: Don’t be afraid to experiment with different ad creatives to see what works best for your audience. Use A/B testing to compare different versions of your ad creative and optimise your campaign for better results.

By following these tips, you’ll be well on your way to designing engaging ad creative that resonates with UK professionals and drives results for your LinkedIn Ads campaign.

Budgeting and Bidding Strategies

Setting the right budget is crucial for getting the best results from your LinkedIn Ads campaign. We recommend setting a daily budget, so you can control your ad spend over time. To select your budget, you’ll need to consider the overall goal of your campaign, the estimated cost per click or impression, and the duration of your campaign.

When setting your budget, you’ll also need to consider bidding strategies. LinkedIn offers three bidding options: cost per click (CPC), cost per impression (CPM), and cost per send (CPS). CPC is the most popular bidding option, where you pay each time someone clicks on your ad. CPM means you pay for every 1,000 impressions, and CPS means you pay for every sponsored InMail sent.

Maximising Your Ad Spend

To maximise your ad spend, it’s important to bid competitively while staying within your budget. Consider starting with a higher bid to increase your chances of winning the auction and getting your ad seen by the right audience. You can then adjust your bid over time to optimise your ad’s performance and cost-effectiveness.

LinkedIn Ads also provides bidding suggestions based on your campaign objectives and target audience. These suggestions can help you stay competitive while keeping your ad spend within your budget.

Tracking Key Metrics

Once your campaign is launched, it’s important to monitor key metrics to determine its success. LinkedIn Ads provides a range of metrics to track, including clicks, impressions, click-through rates (CTR), conversion rates, and cost per click (CPC).

By tracking these metrics, you can identify areas for improvement and make necessary adjustments to your campaign. For example, if your CTR is low, you may need to adjust your targeting or ad creative to better engage your audience.

Optimising Your Campaign

To get the best results from your LinkedIn Ads campaign, it’s important to continually optimise your ads. Regularly updating your targeting, ad creative, and bidding strategy can help improve your campaign’s performance over time.

Consider A/B testing different ad variations to see which performs best, and make adjustments accordingly. You can also adjust your bidding strategy based on the performance of your ads to optimise your ad’s cost-effectiveness.

Follow these budgeting and bidding strategies for your LinkedIn Ads campaign to maximise your ad spend while reaching and engaging your target audience of UK professionals.

Launching and Monitoring Your Campaign

Launching your LinkedIn Ads campaign is an exciting moment, but it’s important to monitor your campaign’s performance regularly to ensure it’s meeting your goals. Here’s what to do:

Step 1: Launch Your Campaign

Once you have set up your campaign and reviewed all of your settings, it’s time to launch it. Click the “Launch Campaign” button to get started. Once live, your ads will begin appearing on LinkedIn within 24 hours.

Step 2: Monitor Key Metrics

It’s essential to keep track of your campaign’s performance. You can use LinkedIn’s Campaign Manager to view key metrics, including impressions, clicks, and click-through rates. Keep a close eye on these metrics to identify any potential issues and areas for improvement.

Step 3: Optimise Your Ads

If your campaign isn’t performing as expected, it’s time to optimise your ads. Here are a few tips:

  • Adjust your targeting: If you’re not reaching your desired audience, refine your targeting options to reach the right people.
  • Adjust your bids: If you’re not getting enough impressions or clicks, try increasing your bids to become more competitive.
  • Experiment with ad creative: If your ads aren’t resonating with your target audience, try experimenting with different ad creative to see what works best.

By monitoring your campaign closely and making data-driven adjustments, you can maximise your ad spend and achieve better results.


Setting up a LinkedIn Ads campaign can be an effective way to reach UK professionals and achieve your advertising goals. In this article, MECHANYSM has provided a comprehensive step-by-step guide to help you set up your campaign successfully.

We discussed the benefits of choosing LinkedIn Ads for your campaign, including the advanced targeting options that allow you to reach your desired audience effectively. We also walked you through the necessary steps to create your account, define your campaign objectives, target your audience, design engaging ad creative, set your budget and bidding strategies, and launch and monitor your campaign.

Remember that monitoring your campaign’s performance and making necessary adjustments is crucial for its success. Continuously optimising your ads is key to achieving better results and reaching your desired audience effectively.

Follow our guide for a successful LinkedIn Ads campaign that reaches and engages UK professionals.


Q: How do I create a LinkedIn Ads account?

A: To create a LinkedIn Ads account, follow these steps:
1. Visit the LinkedIn Ads homepage.
2. Click on the “Create ad” button.
3. Sign in to your LinkedIn account or create a new one.
4. Fill in your account information, including your billing information.
5. Once your account is created, you can start setting up your campaign.

Q: What are the different campaign objectives available on LinkedIn?

A: LinkedIn offers several campaign objectives to choose from, including:
1. Brand awareness: Increase awareness of your brand among your target audience.
2. Website visits: Drive traffic to your website or landing page.
3. Engagement: Encourage likes, comments, and shares on your content.
4. Video views: Promote your videos and increase views.
5. Lead generation: Collect leads by offering downloadable content or sign-up forms.
6. Event registration: Promote and drive registrations for your events.
7. Job applicants: Attract candidates for job openings in your company.
8. Website conversions: Drive specific actions on your website, such as purchases or sign-ups.
Choose the objective that best aligns with your advertising goals.

Q: How can I reach UK professionals effectively on LinkedIn?

A: To reach UK professionals effectively on LinkedIn, consider the following targeting options:
1. Location: Target specific regions or cities in the United Kingdom.
2. Job title: Reach professionals based on their job titles or functions.
3. Industry: Target professionals working in specific industries.
4. Company size: Reach professionals based on the size of the companies they work in.
5. Skills and interests: Target professionals with specific skills or interests.
6. Education: Reach professionals based on their educational background.
By combining these options, you can create highly targeted campaigns that resonate with your desired audience.

Q: How can I optimise my LinkedIn Ads campaign for better results?

A: To optimise your LinkedIn Ads campaign for better results, consider the following tips:
1. Monitor performance: Regularly review key metrics such as click-through rates, conversion rates, and engagement levels.
2. Test different ad creatives: Experiment with different ad formats, images, headlines, and calls to action to see what resonates best with your audience.
3. Refine your targeting: Continuously analyse your targeting options and make adjustments based on the performance of different segments.
4. Adjust bidding strategies: Regularly review and adjust your bidding strategies to ensure you are maximising your ad spend while achieving your campaign goals.
5. Use audience insights: Utilise LinkedIn’s audience insights tool to gain valuable data and optimise your targeting and ad creative.
By consistently monitoring and optimising your campaign, you can improve your results and achieve better ROI.

Q: How do I launch a LinkedIn Ads campaign?

A: To launch your LinkedIn Ads campaign, follow these steps:
1. Log in to your LinkedIn Ads account.
2. Click on the “Create campaign” button.
3. Select your campaign objective and give your campaign a name.
4. Set your targeting options, including location, job title, industry, and more.
5. Choose your ad format and design your ad creative.
6. Set your budget and bidding strategy.
7. Review your campaign settings and launch your campaign.
Once your campaign is live, you can monitor its performance and make adjustments as needed.

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