MECHANYSM | Digital Marketing Agency in London

Basics of LinkedIn Ad Scheduling

LinkedIn ad scheduling
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We will explore the fundamentals of this powerful feature and show you how to use it to improve your campaign performance. Whether you’re looking to increase your visibility on LinkedIn, target specific audiences, or optimise your ad spend, ad scheduling is an essential tool in your campaign arsenal.

Before we dive into the details of ad scheduling, let’s briefly understand the importance of LinkedIn ads and how they can help you reach your target audience effectively. LinkedIn ads allow you to target specific demographics, job titles, industries, and more, ensuring that your message is seen by the right people.

Key Takeaways:

  • LinkedIn ad scheduling can help you optimise your campaign performance.
  • LinkedIn ads allow you to target specific audiences.

Understanding LinkedIn Ads

At MECHANYSM, we understand the power of LinkedIn advertising. With over 700 million professionals using LinkedIn, it’s no surprise that businesses are investing more in LinkedIn ads to reach their target audiences. LinkedIn ads enable companies to promote their products or services to the right people, at the right time. With its powerful targeting capabilities, LinkedIn ads allow businesses to target users based on their job title, industry, company size, and many other factors. This ensures that your ads are seen by the people who matter most, allowing you to generate leads and conversions at a lower cost than traditional advertising methods.

LinkedIn ads come in a variety of formats, including sponsored content, sponsored InMail, and display ads. Sponsored content appears in users’ LinkedIn feeds and is similar to regular posts but with a “sponsored” label. Sponsored InMail allows companies to send personalized messages directly to users’ LinkedIn inboxes. Display ads appear on the sides or top of LinkedIn pages.

With such a vast and diverse audience, LinkedIn ads have the potential to be highly effective for businesses looking to generate leads or build brand awareness. But to get the most out of your LinkedIn campaigns, you need to know how to schedule your ads effectively.

The Importance of Ad Scheduling

When it comes to running effective LinkedIn campaigns, ad scheduling is one of the most important factors to consider. By scheduling your ads at the most optimal times, you can increase your reach, improve your targeting, and make the most out of your ad spend.

One of the key advantages of ad scheduling is the ability to reach your target audience when they are most likely to be active on the platform. This means that your ads are more likely to be seen, clicked on, and engaged with by the right people. For example, if you are targeting professionals in the UK, you may want to schedule your ads during business hours to ensure that they are seen by people while they are at work and actively using LinkedIn.

Ad scheduling can also help you to optimise your ad spend and avoid wasting money on ads that are not being seen. By tracking the performance of your ads over time, you can identify which times of day or days of the week are most effective for your campaigns and adjust your scheduling accordingly. This can help you to achieve a higher ROI and get better results from your campaigns.

Overall, ad scheduling is an essential tool for any business looking to maximize the impact of their LinkedIn campaigns. By taking the time to plan and schedule your ads effectively, you can reach your target audience at the most optimal times, increase your visibility on the platform, and get the most out of your ad spend.

Benefits of LinkedIn Ad Scheduling

As we have learned, ad scheduling on LinkedIn allows us to specify the days and times when we want our ads to appear to our target audience. However, ad scheduling offers much more than just control over when our ads are displayed. Here are some significant benefits of using ad scheduling for your LinkedIn campaigns:

Increased Visibility Better Targeting Optimized Ad Spend
With ad scheduling, we can ensure that our ads are displayed at times when our target audience is most active on the platform. This increases the chances of our ads being seen and clicked on, ultimately resulting in increased visibility for our brand. By scheduling our ads to display during specific days and times, we can reach our audience when they are most receptive to our message. This leads to better targeting and a higher likelihood of conversion. Ad scheduling allows us to avoid displaying ads at times when they are less likely to be effective, which can help us optimize our ad spend. By displaying our ads only during the days and times that matter most, we can reduce wasted impressions and clicks, ensuring that every penny of our ad spend is put to good use.

These benefits make ad scheduling a powerful tool for any LinkedIn advertiser looking to get the most out of their campaigns. By taking advantage of this feature, we can improve the performance of our ads, increase our reach, and drive more valuable leads and conversions.

How to Set Up Ad Scheduling on LinkedIn

Setting up ad scheduling on LinkedIn is a straightforward process that can help you optimize your campaigns’ performance. Here’s how to do it:

  1. First, create a new LinkedIn ad campaign or select an existing one that you want to edit.
  2. Next, select the “Budget & Schedule” section in the campaign manager.
  3. Choose “Add a Schedule” and adjust the dates and times you want your ads to run.
  4. If you want to run your ads on specific days of the week or times of day, select “Advanced options” and adjust the settings accordingly.
  5. Once you’re happy with your ad scheduling, click “Save”.

Congratulations, you’ve successfully set up ad scheduling for your LinkedIn campaign! Remember to monitor and adjust your schedule as needed to get the best results.

Best Practices for LinkedIn Ad Scheduling

Now that you understand the importance of ad scheduling and how to set it up on LinkedIn, let’s explore some best practices to ensure maximum effectiveness.

1. Know your audience

Before setting up your ad schedule, take the time to identify your target audience and understand their behaviour. Consider their time zone, work schedules, and when they are most active on LinkedIn. This will help you schedule your ads at the optimal times to reach your audience.

2. Test and iterate

Ad scheduling is not a one-size-fits-all solution. It’s important to test different schedules and monitor their performance to determine what works best for your campaigns. Try adjusting the frequency, time of day, and day of the week to see which combinations produce the best results.

3. Use data to guide decisions

Don’t rely solely on assumptions about your audience’s behaviour. Use data and analytics to guide your ad scheduling decisions. Track metrics such as impressions, clicks, and conversions to see which schedules are driving the best results, and adjust your strategy accordingly.

4. Consider seasonal trends

Depending on your industry and target audience, seasonal trends may play a significant role in the success of your campaigns. For example, if you’re targeting professionals in the finance industry, tax season may be a crucial time for your ads. Be aware of these trends and adjust your ad schedule accordingly to maximize your reach.

5. Maintain a consistent schedule

Consistency is key when it comes to ad scheduling. Avoid making frequent changes to your schedule, as this can disrupt your audience’s behaviour and impact your campaign performance. Instead, make gradual adjustments based on data and insights to maintain a consistent and effective schedule over time.

By following these best practices, you can create a targeted and effective ad scheduling strategy on LinkedIn. Remember to continually test and refine your approach to ensure maximum results.

Advanced Techniques for Ad Scheduling

In order to take your ad scheduling strategy to the next level and reach even greater success with your campaigns, it’s important to leverage advanced techniques and tactics. Utilizing these methods can help you to optimize your reach and increase the effectiveness of your ads.

1. A/B Testing

One powerful method for improving your ad scheduling is through A/B testing. This involves testing two different versions of an ad and measuring their performance against each other. By varying the scheduling, you can determine which version of the ad performs better at different times of the day or days of the week. You can then adjust your ad schedule accordingly to maximize your campaign’s impact.

2. Custom Audiences

Another advanced tactic to consider is creating custom audiences. This involves targeting specific groups of people with your ads based on their own unique characteristics and behaviours. By creating a custom audience, you can tailor your ad scheduling strategy according to the habits of your chosen group, ensuring that your ads are seen at the most effective times for that audience.

3. Lookalike Audiences

Lookalike audiences are another powerful tool that can help you to reach new and relevant users similar to your existing ones. By enabling you to target users who share traits and behaviours with your existing audience, you can optimize your ad scheduling to reach an even wider group of people at the best times and dates.

4. Ad Rotation

By rotating your ads, you can help to ensure that each version is seen by your target audience. This can prove particularly useful if your audience is active at different times or on different days. By regularly switching up your ads, you can keep your campaign fresh and relevant, and increase the likelihood of it being seen by the right people at the right time.

By integrating these advanced techniques into your ad scheduling strategy, you can optimize your campaigns for maximum impact. With careful planning and execution, you can effectively reach your target audience and achieve your business goals.

The Importance of Ad Scheduling

In order to optimize the reach and performance of your LinkedIn ads campaigns, ad scheduling is a crucial component. By determining specific times and days when your ads will be displayed, you can effectively target your audience when they are most likely to be active on the platform.

Without ad scheduling, your ads may be displayed at times when your target audience is not active, resulting in lower visibility and wasted ad spend. By strategically scheduling your ads, you can ensure that your ads are seen by the right people at the right time.

Tracking Ad Schedule Performance

When it comes to LinkedIn ad scheduling, tracking performance is key to ensuring that your campaigns are meeting their goals and delivering optimal results. By monitoring your ad schedule, you can identify patterns in user behaviour, adjust your targeting and bidding strategies, and optimize your ad spend for maximum impact.

LinkedIn’s Campaign Manager provides a range of tools to help you track and analyze the performance of your ad schedule. These include:

  • Delivery metrics: These give you a detailed breakdown of your ad impressions, clicks, and other key performance indicators, allowing you to see how your ads are performing over time.
  • Demographics: This information shows you who is seeing your ads, including their age, gender, location, and job title. This can help you refine your targeting and bidding strategies for better results.
  • Engagement metrics: These track user engagement with your ads, such as likes, comments, shares, and follows, giving you insights into how your content is resonating with your target audience.

By regularly monitoring these metrics, you can identify trends and patterns in your ad performance and adjust your ad schedule accordingly. For example, if you notice that your ads are getting the most engagement during certain times of day, you can adjust your ad schedule to run more ads during those peak hours or increase your bids to improve visibility during those times.

It’s also important to regularly re-evaluate your ad schedule to ensure that it’s aligned with your marketing goals and objectives. This might involve tweaking your targeting criteria, adjusting your bid strategy, or experimenting with different ad formats or content types to see what works best for your audience.

Overall, tracking your ad schedule performance is an essential part of any effective LinkedIn advertising strategy. By using the insights and data provided by LinkedIn’s Campaign Manager, you can stay ahead of the curve, optimize your ad schedule, and achieve better results with every campaign.


Now that we have explored the basics, importance, benefits, and best practices of LinkedIn ad scheduling, we hope you have a clear understanding of how this feature can help you maximize the performance of your campaigns.

By leveraging advanced techniques and monitoring the performance of your ad schedule, you can continually improve the effectiveness of your LinkedIn ads and reach your target audience at the optimal time.

Remember to track your ad schedule performance using the available metrics and tools to make data-driven decisions and optimize your ad spend.

Implementing a well-planned ad scheduling strategy on LinkedIn can lead to increased visibility, better targeting, and ultimately, greater success for your campaigns. Don’t miss out on this powerful feature – start scheduling your LinkedIn ads today!


Q: What is LinkedIn ad scheduling?

A: LinkedIn ad scheduling is a feature that allows you to specify the days and times when your ads will be displayed to your target audience on the LinkedIn platform.

Q: How can ad scheduling benefit my campaigns?

A: Ad scheduling can help you optimize your reach by displaying your ads at the most opportune times when your target audience is most likely to be active on LinkedIn. This can result in better engagement, increased visibility, and improved campaign performance.

Q: Is ad scheduling important for my LinkedIn campaigns?

A: Yes, ad scheduling is crucial for maximizing the effectiveness of your LinkedIn campaigns. By strategically timing your ads, you can ensure that they are seen by the right audience at the right time, increasing the chances of driving desired actions and conversions.

Q: What are the benefits of implementing a well-planned ad scheduling strategy?

A: Implementing a well-planned ad scheduling strategy can lead to increased visibility, better targeting, and optimized ad spend. By displaying your ads during peak times of user activity, you can maximize the impact of your campaigns and make the most out of your advertising budget.

Q: How do I set up ad scheduling on LinkedIn?

A: Setting up ad scheduling on LinkedIn is a straightforward process. Simply navigate to your ad campaign settings, select the desired ad format, and then specify the dates, days, and times when you want your ads to be displayed. You can also choose to run your ads continuously or schedule specific periods of time for your campaigns.

Q: What are some best practices for LinkedIn ad scheduling?

A: Some best practices for LinkedIn ad scheduling include analyzing your target audience’s behaviour and preferences, testing different scheduling strategies, and regularly monitoring and optimizing your ad schedule based on performance data. It’s also important to align your ad schedule with your campaign goals and objectives.

Q: Are there any advanced techniques for ad scheduling on LinkedIn?

A: Yes, there are advanced techniques you can leverage to maximize the performance of your ad scheduling strategy on LinkedIn. These include using audience insights and data segmentation to create more targeted schedules, leveraging retargeting options, and incorporating A/B testing to determine the most effective scheduling approaches for your campaigns.

Q: How can I monitor and optimize my ad schedule?

A: To effectively monitor and optimize your ad schedule, regularly review the performance metrics of your campaigns, such as click-through rates, conversions, and engagement levels. Use this data to identify patterns and trends, and make adjustments to your schedule as needed to ensure continuous improvements in campaign performance.

Q: What tools and metrics can I use to track ad schedule performance on LinkedIn?

A: LinkedIn provides robust analytics and reporting tools that allow you to track and measure the performance of your ad schedule. Key metrics to consider include impressions, clicks, conversions, and engagement rates. These insights can help you make data-driven decisions and refine your scheduling strategy for better results.

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