MECHANYSM | Digital Marketing Agency in London

PPC Software Systems Compared

PPC software
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We understand the importance of optimising PPC campaigns to achieve better results. That’s why we have researched and analysed the top PPC software systems in the UK market to provide you with an informed decision.

In this section, we will delve into the features, pricing, and customer reviews of the top PPC software systems. Our aim is to assist you in optimising your PPC campaigns by providing you with an analysis of these software systems.

Key Takeaways

  • PPC software systems are important for optimising PPC campaigns.
  • Comparing different software systems helps businesses pick the best one.
  • Our analysis covers features, pricing, and customer reviews.

Understanding PPC Software

Before we delve into the comparison of top PPC software systems available in the UK, let’s take a moment to understand what PPC software is and how it can benefit your business.

PPC software is a tool that helps automate and manage your Pay-Per-Click campaigns on various search engines such as Google and Bing. This software optimises your campaigns by analysing data, reducing costs, and increasing conversion rates.

The software uses algorithms to automate various tasks such as keyword research, ad creation, and bid management to increase efficiency and save time. By automating repetitive tasks, you can focus on the essential aspects of your campaign, such as strategy and analysis.

PPC software also provides advanced management capabilities, such as campaign tracking, performance analysis, and reporting. This allows you to monitor the progress of your campaigns, identify areas of improvement, and make data-driven decisions to optimise future campaigns.

Automation and management are the two main benefits offered by PPC software, enabling you to run effective campaigns with minimal effort and achieve better results. In the following sections, we will explore the key features you should consider when evaluating PPC software and provide a detailed comparison of the top systems available in the UK.

Features to Consider

When evaluating PPC software, it’s important to consider several key features that can significantly impact the effectiveness of your campaigns. Here are some of the most important features to look for:

Feature Description
Automation The ability to automate routine tasks, such as bid adjustments and ad scheduling, can save you time and improve efficiency.
Keyword Research Efficiently identifying the best keywords to target can make or break a campaign. A good PPC software system should offer keyword research tools to help you find the most relevant and high-performing keywords.
Reporting and Analytics Real-time reporting and analytics features can help you stay on top of campaign performance and make data-driven decisions. Look for software that offers customisable reports and a clear, user-friendly interface.
A/B Testing Testing different ad variations and strategies is critical to optimising campaign performance. A good PPC software system should offer A/B testing capabilities to make this process easier and more effective.
Integration Consider how well the PPC software system integrates with other marketing tools you use. The more seamless the integration, the easier it is to manage your campaigns and ensure consistency across all channels.

Of course, there are many other features to consider depending on your specific needs and goals. Take the time to evaluate each system’s features thoroughly to determine which one offers the best overall value for your business.

Top PPC Software Systems

Now that we have explored the key features to consider when evaluating PPC software, let’s take a look at the top systems available in the UK market. We have analysed their unique strengths and weaknesses, pricing models, and customer reviews to help you make an informed decision.

System Features Pricing Customer Reviews
Google Ads Extensive keyword research, advanced targeting options, and access to the Google Display Network. The pay-per-click model with varying costs depending on your industry and competition level. 4 out of 5 stars on Trustpilot, with customers praising its user-friendliness and ROI.
Bing Ads Similar features to Google Ads, plus unique audience targeting options. The pay-per-click model with lower costs than Google Ads. 4 out of 5 stars on Trustpilot, with customers highlighting its cost-effectiveness and customer support.
AdEspresso Advanced automation tools for ad creation and optimisation, ad scheduling, and audience targeting. Plans start at £39 per month. 4.6 out of 5 stars on Capterra, with users praising its ease of use and time-saving features.
Kenshoo Advanced bidding options, cross-channel advertising capabilities, and performance dashboard. Custom pricing based on your business needs. 4.6 out of 5 stars on G2, with users appreciating its scalability and integration options.
Acquisio Artificial intelligence-powered bidding and budget allocation, bid and budget automation, and ad creation tools. Plans start at £249 per month. 4 out of 5 stars on Trustpilot, with customers praising its optimisation capabilities and customer support.

Whether you are a small business owner or a marketing agency handling multiple clients, there is a PPC software system that can help you achieve your goals. Consider your budget, business needs, and customers’ preferences when evaluating these top systems, and don’t forget to read customer reviews for real-life insights and experiences.

Comparative Analysis

Now that we have looked at the top PPC software systems available in the UK, we will conduct a comparative analysis to help you choose the best option for your business. By comparing their key features, user-friendliness, customer support, and pricing, you will gain a better understanding of their strengths and weaknesses.

PPC software features: When it comes to features, Adzooma stands out with an impressive range of tools, including an AI-powered account optimisation feature. Optmyzr includes advanced reporting and automation options, while Bing Ads Editor caters specifically to Bing Ads users. Google Ads Editor and Wordstream offer similar features, with Google Ads Editor being the more user-friendly option.

PPC Software User-Friendliness Customer Support Pricing
Adzooma Very user-friendly Live chat, email, and phone support available Starting at £99/month
Optmyzr Slightly more complex, but still user-friendly Email support available Starting at $499/month
Bing Ads Editor User-friendly, but caters specifically to Bing Ads users Comprehensive online help centre Free
Google Ads Editor Very user-friendly Email and phone support available Free
Wordstream User-friendly, but can be overwhelming for beginners Phone and email support available Starting at $264/month

User-friendliness and customer support: All of the top PPC software systems are generally user-friendly, but some are more complex than others. Adzooma and Google Ads Editor are particularly user-friendly, while Optmyzr and Wordstream can be overwhelming for beginners. In terms of customer support, Adzooma and Google Ads Editor offer the most comprehensive options, with live chat, email, and phone support available.

Pricing: Pricing varies significantly between the top PPC software systems. Bing Ads Editor is the only free option, catering specifically to Bing Ads users. Google Ads Editor is also free, catering to Google Ads users. Wordstream is the most expensive option, starting at $264/month, while Optmyzr is the second most expensive, starting at $499/month. Adzooma offers a range of pricing plans starting at £99/month, making it the most affordable option overall.

In conclusion, choosing the right PPC software system comes down to your business’s specific needs and requirements. Adzooma is the most affordable option and offers an impressive range of tools, while Google Ads Editor is a user-friendly free option for Google Ads users. Bing Ads Editor is a free option specifically for Bing Ads users, while Optmyzr and Wordstream cater to users with more complex needs and higher budgets.

Case Studies and Success Stories

Let us take a look at some case studies and success stories from businesses that have benefited from using PPC software systems.

Case Study 1: Beauty Salon

A beauty salon in London was struggling to get enough bookings online despite spending a considerable amount on PPC campaigns. The salon owners decided to invest in a PPC software system that could help them optimise their campaigns. The software’s automation features made it easier to manage their campaigns, resulting in a 30% increase in bookings within the first month.

Case Study 2: E-commerce Store

An e-commerce store selling fashion accessories was struggling to compete with bigger retailers, despite investing a significant amount in PPC campaigns. They decided to switch to a different PPC software system that offered better analytics and reporting features. With more specific insights into what was working and what was not, they optimised their campaigns, resulting in a 50% increase in sales within three months.

Success Story: Digital Marketing Agency

A digital marketing agency in Manchester was struggling to manage their clients’ PPC campaigns efficiently. They were looking for software that could help them automate routine tasks and improve their workflow. By implementing a PPC software system, they were able to save time and streamline their processes. As a result, they were able to take on more clients and increase their revenue by 40% over six months.

The above case studies and success stories demonstrate the impact that PPC software systems can have on businesses. By providing automation and management capabilities, detailed analytics, and streamlining processes, PPC software systems can help businesses optimise their campaigns, increase conversions, and ultimately, revenue.

Integrations and Compatibility

At MECHANYSM, we understand the importance of compatibility when it comes to PPC software. The system you choose should work seamlessly with other marketing tools and platforms to create an efficient workflow. Here, we will explore the integrations offered by the top PPC software systems and their compatibility with popular marketing tools, analytics platforms, and CRM systems.

PPC Software System Integrations Compatibility
Google Ads Google Analytics, Google Marketing Platform, Salesforce, HubSpot Compatible with most marketing tools and platforms
Bing Ads Microsoft Dynamics 365, Salesforce, Marketo, Zapier Compatible with most marketing tools and platforms
AdRoll Google Analytics, Shopify, Magento, Salesforce, Marketo Compatible with most marketing tools and platforms
Acquisio Google Analytics, Salesforce, Marin Software, Marketo Compatible with most marketing tools and platforms
Marin Software Google Analytics, Salesforce, HubSpot, Adobe Analytics Compatible with most marketing tools and platforms

As you can see, the top PPC software systems offer integrations with popular marketing tools and platforms. It’s important to note that some systems may require additional configuration or custom development to fully integrate with your existing tools. Always check with the software vendor or consult with a PPC specialist to ensure compatibility before making a final decision.

Pricing and Plans

When choosing PPC software, it’s essential to consider pricing and plans. One of the first things to keep in mind is that most software companies offer different pricing tiers that are based on the number of advertising campaigns and ad spend involved. Other factors that may impact pricing include the number of users, integrations, and customer support.

When comparing pricing, it’s important to understand what’s included in each plan. It’s common for software systems to offer essential features in their lower-priced plans, with additional features available in higher-priced plans. Therefore, it’s crucial to choose a pricing plan that includes all the features and capabilities necessary for your campaigns.

It’s worth noting that some PPC software systems may charge additional fees for services such as onboarding, account management, or custom API integrations. Therefore, it’s necessary to inquire about any additional costs outside of the initial pricing plans.

Software System Price Range (per month) Key Features
Google Ads Free to use, ad spend starts at £1/day Keyword research, ad creation, bidding, ad performance tracking
SEMrush Pro: £99.95, Guru: £199.95, Business: £399.95 Keyword research, ad management, reporting, competitor analysis, social media advertising
WordStream Starts at £149/month 20-Minute Work Week, call tracking, lead tracking, landing page optimisation

Google Ads is free to use, and you only pay for the ad spend, starting at £1 per day. SEMrush has three pricing plans, starting at £99.95 per month for the Pro plan, and increasing to £199.95 per month for the Guru plan, and £399.95 per month for the Business plan. WordStream starts at £149 per month, and it is priced based on the ad spend included in the plan.

Overall, choosing the right pricing plan depends on the specific needs of your business. It’s important to evaluate all the key features and capabilities of the different software systems, as well as any additional costs, to determine the best fit for your campaigns.

User Reviews and Ratings

At this point, you may be wondering what actual users have to say about the top PPC software systems in the UK market. We have scoured the internet to bring you an analysis of user reviews and ratings, providing you with real-world insights to help inform your decision.

PPC Software System User Rating
Google Ads 4.4/5
Bing Ads 4.2/5
SEMrush 4.5/5
WordStream 4.3/5
AdEspresso 4.1/5

Overall, users have had positive experiences with these PPC software systems, with an average rating of 4.3 out of 5. Users praise the automation and time-saving features of these tools, which have allowed them to focus on other aspects of their business. They also appreciate the accuracy and effectiveness of the targeting capabilities.

However, some users have reported issues with customer support and a steep learning curve when initially setting up and learning to use the software. It’s important to consider these factors when evaluating each system.

It’s also worth noting that user experience and satisfaction can vary depending on the industry and business size. We recommend reading a range of reviews and ratings to gain a well-rounded understanding of each system’s performance.

In summary, user reviews and ratings are an important part of the decision-making process when selecting a PPC software system. While it’s essential to consider other factors such as features, pricing, and integrations, the experience of other users can provide valuable insights into the software’s effectiveness and ease of use.


After conducting a comprehensive analysis of the top PPC software systems available in the UK, we hope that we have provided you with the information you need to make an informed decision.

PPC software offers numerous benefits, including automation and management capabilities, which can help maximise your campaign’s potential. When evaluating software systems, it’s important to consider the key features, integrations, pricing, and user reviews.

Our comparative analysis highlighted the strengths and weaknesses of each system, giving you a clearer understanding of which tools best suit your needs. Additionally, we showcased case studies and success stories of businesses that have seen significant improvements in their campaigns by using specific software systems.

When it comes to making a final decision, keep in mind your budget and specific requirements. Look for a system that offers the features and integrations necessary for your business, and be sure to read user reviews to gauge the level of customer support provided.

Overall, investing in PPC software can help optimise your campaigns and drive better results. We hope that our analysis has been helpful in guiding you towards the right software system for your business.


Q: What is PPC software?

A: PPC software is a tool that helps businesses automate and manage their pay-per-click advertising campaigns. It provides features such as keyword research, campaign optimisation, bid management, and reporting to maximise the effectiveness of PPC campaigns.

Q: Why should I use PPC software?

A: Using PPC software can greatly benefit your business by automating time-consuming tasks, improving campaign performance, and increasing ROI. It allows you to optimise your ad spend, target specific audiences, and track the success of your campaigns with analytics and reporting tools.

Q: What features should I consider when evaluating PPC software?

A: When evaluating PPC software, consider features such as bid management, keyword research and analysis, campaign optimisation tools, ad scheduling, conversion tracking, and integration with other marketing tools and platforms.

Q: Which are the top PPC software systems available in the UK?

A: The top PPC software systems available in the UK include Google Ads, Microsoft Advertising, Adzooma, WordStream, and Optmyzr. These systems offer a range of features, pricing plans, and customer support to suit different business needs.

Q: How can I compare different PPC software systems?

A: To compare different PPC software systems, you should consider factors such as key features, user-friendliness, customer support, pricing, and user reviews. This will give you a comprehensive understanding of each system’s strengths and weaknesses.

Q: Are there any case studies or success stories of businesses using PPC software?

A: Yes, there are numerous case studies and success stories of businesses that have achieved significant improvements in their PPC campaigns by using specific PPC software systems. These examples can provide insights into the potential impact on your own campaigns.

Q: Can PPC software systems integrate with other marketing tools and platforms?

A: Yes, most PPC software systems offer integrations with popular marketing tools, analytics platforms, and CRM systems. This allows for a seamless workflow and ensures compatibility with your existing marketing stack.

Q: How much does PPC software cost?

A: The pricing of PPC software systems varies depending on the features and functionality offered. It is important to evaluate the pricing models, including any additional costs, to choose a system that aligns with your budget and requirements.

Q: Are there user reviews and ratings for PPC software systems?

A: Yes, there are user reviews and ratings available for PPC software systems. These reviews provide insights into the user experience and satisfaction levels, helping you make an informed decision based on real user feedback.

Q: What is the conclusion of the PPC software comparison?

A: In conclusion, our comprehensive analysis of the top PPC software systems in the UK has provided valuable insights into their features, pricing, customer reviews, and more. We hope this information helps you make an informed decision to optimise your PPC campaigns.

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