MECHANYSM | Digital Marketing Agency in London

How to Optimise Google Ads

Google Optimise
This image was generated with Stable Diffusion AI

If you want to unlock your business’s full potential and achieve optimal performance, then you’ve come to the right place. In this section, we will cover all the essential strategies for optimising your Google Ads campaigns to ensure that you get the most out of your advertising budget.

Key Takeaways

  • Optimising your Google Ads is crucial to achieving the best possible performance for your business.
  • By following the strategies outlined in this guide, you can make data-driven decisions and achieve maximum effectiveness.
  • Regular monitoring, testing, and refinement of your campaigns can lead to significant improvements in your performance metrics.

Understanding Google Optimise

Here at MECHANYSM, we know that to optimise Google Ads, it’s essential to have a clear understanding of what Google Optimise is and how it can affect your campaigns’ performance. That’s why we recommend using this powerful tool to run A/B tests and make data-driven decisions to improve your website’s performance.

By testing different variations of your website, you can identify which elements resonate best with your audience and drive better conversions. Google Optimise is an intuitive and straightforward tool that can help you achieve your optimisation goals, regardless of your technical expertise.

Understanding Google Optimise

“Google Optimise is a powerful tool that allows you to run A/B tests and make data-driven decisions to improve your website’s performance.”

With Google Optimise, you can create multiple versions of your website and test them against each other to determine which elements perform best. The tool provides you with valuable insights and data analysis, allowing you to make informed decisions based on actual performance metrics.

Whether you are trying to optimise your website’s user experience or increase your conversion rate, Google Optimise can help you achieve your goals. With a little practice, you can become an expert in using this tool and begin unlocking your website’s full potential.

Stay tuned for the rest of our guide, where we’ll provide you with more tips and strategies for optimising your Google Ads campaigns!

Conducting Keyword Research

When it comes to optimising your Google Ads, conducting thorough keyword research is essential. This involves identifying relevant and high-performing keywords for your industry that align with your business goals. Google Keyword Planner and SEMrush are useful tools for finding valuable keywords.

Start by brainstorming a list of keywords that potential customers might search for when looking for your products or services. Then, use a keyword research tool to refine your list and find related keywords that have high search volume and low competition.

It’s crucial to focus on long-tail keywords rather than broad ones. Long-tail keywords are more specific and targeted, making them more likely to convert. For example, “buy men’s running shoes online” is more specific than “men’s shoes” and is more likely to attract customers looking to make a purchase.

Once you’ve compiled a list of targeted keywords, organise them into ad groups based on relevance. This will make it easier to create tailored ad copy that resonates with your audience.

Using Negative Keywords

In addition to targeting specific keywords, it’s important to exclude irrelevant ones through the use of negative keywords. Negative keywords prevent your ads from appearing in search results for irrelevant searches, helping to minimise wasteful ad spend.

For example, if you sell luxury watches, you may want to exclude keywords like “cheap watches” or “affordable watches” to ensure that your ads only appear to customers looking for high-end options.

Crafting Compelling Ad Copy

Creating effective ad copy is crucial for optimising your Google Ads campaign. Your ad copy should be attention-grabbing and persuasive, with a clear call to action that encourages users to click on your ad. Here are a few tips to help you create compelling ad copy:

1. Focus on Your Headline

Your headline is the first thing users will see when they come across your ad, so make sure it’s attention-grabbing and relevant to the user’s search query. Use relevant keywords to increase the chances of your ad being shown, and make sure your headline stands out from the competition.

2. Highlight Your Unique Selling Points

Your ad copy should emphasise what sets your product or service apart from the competition. Identify the unique selling points of your business and use them in your ad copy to persuade users to click on your ad. For example, if you offer free shipping or a money-back guarantee, make sure these features are highlighted in your ad copy.

3. Use Strong Calls-to-Action

Your ad copy should include a clear and concise call to action that encourages users to take the desired action. For example, if you want users to make a purchase, use a call-to-action like “Buy Now” or “Shop Now.” If you want users to fill out a form, use a call-to-action like “Sign up” or “Request a Quote.”

Remember to regularly test different variations of your ad copy to determine which ones perform best. By constantly refining your ad copy, you can improve the effectiveness of your Google Ads campaign and drive better results.

Optimising Landing Pages

When it comes to optimising your Google Ads campaign, one crucial aspect is your landing pages. Landing pages are where your potential customers end up after clicking on your ads, and it’s essential to make sure they have a seamless user experience. Here are some tips for optimising your landing pages for better conversions:

Tip Description
Relevance Ensure your landing pages are relevant to the ad copy, providing the user with what they were promised. This consistency will help build trust with your audience.
Clear Messaging Make sure your messaging is clear and concise, outlining the benefits of your product or service immediately. Avoid industry jargon and keep it simple.
Visual Appeal Pay attention to the design elements of your landing pages. Use high-quality images and videos to showcase your products. Keep the colour scheme and typography consistent with your brand.
Call-to-Action Make your call-to-action clear and prominent. Use action-oriented language and create a sense of urgency to encourage users to take action.

One way to determine the effectiveness of your landing pages is through Google Optimise, a powerful tool that allows you to run A/B tests and make data-driven decisions. By testing different designs, layouts, and call-to-action placements, you can identify the most effective landing page elements for your audience.

By optimising your landing pages, you can improve the overall performance of your Google Ads campaign, increase conversions, and maximise your return on investment.

Implementing Conversion Tracking

Conversion tracking is a pivotal strategy that enables us to determine the effectiveness of our Google Ads campaigns. By setting up conversion tracking, we can track valuable actions such as purchases, form submissions or sign-ups that occur as a result of our ads. This data is an essential tool in analysing the performance of our campaigns, thus allowing us to make necessary adjustments and changes.

Thankfully, it is relatively simple to set up a conversion tracking system. All we need to do is create a conversion action in our Google Ads account and implement a tracking code on the corresponding page of our website. This code will track and record any conversions that take place and provide us with vital data to improve campaign performance.

One of the essential components of conversion tracking is the ability to analyse and measure the data effectively. Google Ads reporting provides us with detailed information about which campaigns, keywords or ads are driving the most conversions. With this information, we can adjust our budget accordingly and allocate resources to the most effective areas of our campaign.

Overall, implementing conversion tracking can be the deciding factor in the success of our Google Ads campaigns. By monitoring, measuring and refining our campaigns, we can maximise our ad spend and achieve the optimal performance of our Google Ads.

Monitoring and Analysing Performance

Regularly monitoring and analysing the performance of your Google Ads campaigns is crucial to achieving optimal results. As we mentioned earlier, Google Ads reporting provides valuable data that can help you identify areas for improvement.

Focus on key metrics such as click-through rates, conversion rates, and return on investment. By regularly analysing this data, you can identify which campaigns, keywords, or ads are driving the most conversions and adjust your strategy accordingly.

It’s essential to continuously test and refine your campaigns to achieve the best results. Regularly experimenting with different ad copy, landing pages, and ad extensions can lead to significant improvements in performance.

Remember to keep an eye on your budget and adjust accordingly. If you notice that certain campaigns or keywords are not driving conversions, consider reallocating your budget to more effective areas.

Overall, monitoring and analysing your Google Ads campaigns is an ongoing process. By staying vigilant and making necessary adjustments, you can maximise your campaign’s effectiveness and achieve your business goals.

Utilising Ad Extensions

Ad extensions are additional features that can be added to your Google Ads, making them more engaging and informative for potential customers. By utilising ad extensions, you can improve your ad’s visibility, increase click-through rates, and ultimately enhance your campaign’s performance.

There are several types of ad extensions available in Google Ads:

Type of Ad Extension Description
Sitelink Extensions Provide links to specific pages on your website, allowing customers to easily navigate to the most relevant information.
Call Extensions Allow customers to directly call your business from the ad, making it easier for them to get in touch with you.
Location Extensions Show your business’s address and location on Google Maps, making it easier for customers to find you.

Experiment with different ad extensions to see which ones work best for your business. Keep in mind that incorporating too many ad extensions can result in cluttered and overwhelming ads, so it’s important to strike a balance.

By using ad extensions, you can maximise the impact of your Google Ads and increase your chances of attracting potential customers.

Targeting the Right Audience

When it comes to optimising your Google Ads campaigns, targeting the right audience is critical. By reaching the right people, you can maximise your chances of generating conversions while minimising wasted ad spend.

There are several different targeting options you can use to refine your ad reach:

  • Demographic targeting: This allows you to target specific age ranges, genders, and household incomes.
  • Location targeting: This enables you to focus on users in specific regions, cities, or even postcodes.
  • Audience targeting: This lets you target users based on factors such as interests, behaviours, and past interactions with your website.

By using a combination of these targeting options, you can ensure that your ads are reaching the most relevant audience possible. Make sure to regularly review your targeting settings and adjust them as necessary to maximise your campaign’s effectiveness.


As we have outlined in this guide, optimising your Google Ads campaigns requires a multifaceted approach that involves careful attention to various key elements. Conducting keyword research, crafting compelling ad copy, optimising landing pages, implementing conversion tracking, monitoring performance, utilising ad extensions, and targeting the right audience are all critical components of an effective Google Ads strategy.

By taking advantage of Google Optimise, you can test different variations of your website and landing pages to identify the elements that resonate best with your audience. Continuously monitoring your campaign data and making necessary adjustments based on the results can lead to significant improvements in click-through rates, conversion rates, and overall return on investment.

Remember, optimising your Google Ads campaigns is an ongoing process that requires constant testing, refinement, and adjustment. By following the strategies outlined in this guide and making data-driven decisions, you can unlock your business’s full potential and achieve optimal performance in your Google Ads campaigns.


Q: What is Google Optimise?

A: Google Optimise is a powerful tool that allows you to run A/B tests and make data-driven decisions to improve your website’s performance.

Q: Why is keyword research important for optimising Google Ads?

A: Keyword research helps you identify relevant and high-performing keywords for your industry, ensuring that your ads reach the right audience.

Q: How can I create compelling ad copy?

A: Focus on creating compelling headlines, concise ad text, and highlighting the unique selling points of your products or services. Test different variations to determine what performs best.

Q: How do I optimise landing pages for Google Ads?

A: Ensure that your landing pages are relevant to your ad copy and provide a seamless user experience. Test different designs and layouts using Google Optimise to achieve the best results.

Q: Why is conversion tracking important?

A: Conversion tracking allows you to measure the effectiveness of your Google Ads campaigns and make data-driven decisions based on valuable actions and conversions.

Q: How can I monitor and analyse the performance of my campaigns?

A: Regularly monitor key metrics such as click-through rates, conversion rates, and return on investment using Google Ads reporting. Make necessary adjustments based on the data.

Q: What are ad extensions and how can they benefit my campaigns?

A: Ad extensions provide additional information and features to your ads, increasing their visibility and appeal. Experiment with different types of ad extensions to enhance your campaign’s performance.

Q: How can I target the right audience for my Google Ads?

A: Utilise demographic targeting, location targeting, and audience targeting to refine your ad reach and show your ads to the most relevant audience.

Q: What is the key to optimising Google Ads?

A: Continuous monitoring, testing, and refinement are essential for optimising Google Ads campaigns. Never stop analysing your data and striving for improvement.

Considering lean marketing for your business? Check out our services or contact us today! However, if you want to see our expertise first you can read our case studies to learn more about out approach.

Get in Touch

Are you thinking of brining your business to the next level? Or maybe you want to find out if your marketing efforts are heading in the right direction?

Book a free marketing consultation directly in your calendar by filling out our contact form.

[wpcal id=2]