MECHANYSM | Digital Marketing Agency in London

5 Tips to Beat Google Shopping on Black Friday

beat google shopping black friday
This image was generated with Stable Diffusion AI

Black Friday is just around the corner and savvy shoppers are already gearing up for the big day. With the rise of online shopping, Google Shopping has become a popular destination for those looking to grab the best deals on Black Friday in the UK. However, with so many retailers and products available, it can be overwhelming to navigate. Fear not, we have compiled 5 tips to beat Google Shopping on Black Friday and make the most out of your shopping experience.

Key Takeaways:

  • Plan ahead and create a wishlist to ensure a smooth shopping experience
  • Compare prices across retailers to find the best deals
  • Set price alerts and notifications to stay updated on the latest discounts
  • Utilise filters and sort options to narrow down search results
  • Read product reviews and ratings to ensure the quality of purchased items

Plan Ahead and Make a Wishlist

As we gear up for Black Friday, it’s essential to plan ahead and avoid any last-minute rush. A great way to do this is by making a wishlist of the products you’re interested in buying. This way, you can keep track of the items you want and avoid getting sidetracked by other deals that might catch your eye.

Start by browsing through Google Shopping and take note of the products that catch your attention. Add them to your wishlist and organise them according to priority. This way, you can focus on the most crucial items and avoid getting overwhelmed by the sheer amount of deals available.

Another benefit of creating a wishlist is that it allows you to set a budget and stick to it. With so many deals available, it’s easy to get carried away and overspend. Having a wishlist helps you stay accountable and avoid any impulse purchases that you might regret later.

Creating a wishlist is also a great way to save time and energy. Instead of scrolling through countless pages on Google Shopping, you can focus on the products you’re interested in and compare prices across retailers to find the best deals.

So, before you start shopping on Black Friday, take some time to plan ahead and create a wishlist of the products you want to buy. It’s an excellent way to stay organised, save money, and make the most out of your shopping experience on Google Shopping.

Compare Prices Across Retailers

One of the biggest advantages of using Google Shopping is the ability to compare prices across multiple retailers. With the vast array of products and brands available, it is important to take the time to compare prices to ensure that you are getting the best deal possible.

While some retailers may offer seemingly great deals on Black Friday, it is important to research other options before making a purchase. By taking advantage of Google Shopping’s price comparison feature, you can compare prices from different retailers to find the best deal for the product you are looking for.

Retailer Product Price
Amazon iPhone 11 £599.99
Currys PC World iPhone 11 £599.00

For example, let’s say you are looking to purchase the latest iPhone model. A quick search on Google Shopping reveals that both Amazon and Currys PC World are selling the iPhone 11. Amazon is selling it for £599.99, while Currys PC World is selling it for £599.00. While the difference in price may seem small, it can add up over time, especially if you are making multiple purchases.

By comparing prices across different retailers on Google Shopping, you can ensure that you are getting the best possible deal on the products you want. Take the time to do your research and compare prices before making a purchase.

Set Price Alerts and Notifications

One of the best ways to score a great deal on Black Friday is to keep a close eye on prices. Thankfully, Google Shopping makes this easy by allowing you to set price alerts and notifications for specific items. This means that if the price drops below a certain threshold, you’ll receive an email or push notification letting you know.

To set up price alerts and notifications, start by searching for the item you’re interested in on Google Shopping. Once you’ve found it, click the ‘Track Price’ button, and then choose whether you want to receive alerts via email or push notification. You can also choose how often you want to receive updates.

It’s important to note that setting up alerts and notifications won’t guarantee that you’ll get the best deal. Prices can fluctuate rapidly on Black Friday, so it’s still important to keep an eye on prices throughout the day. However, having alerts set up can give you a helpful advantage.

Another useful feature of Google Shopping is the ability to receive notifications for new promotions, discounts, and deals. To set up notifications for these, go to your Google Shopping settings and choose ‘Deals and Promotions’. From here, you can choose what types of deals you want to be notified about, such as limited-time offers or discount codes.

By taking advantage of price alerts and notifications, you can stay on top of the latest deals and get the best prices possible on Black Friday. Just be sure to act fast when you see a good deal – they can disappear quickly!

Utilise Filters and Sort Options

When shopping on Google Shopping during Black Friday, it can be overwhelming to sift through all the deals and products. This is where filters and sort options come in handy. By using these tools effectively, you can narrow down your search results and find the desired products quickly.

Filters allow you to refine your search by selecting specific categories, brands, prices, and other criteria. For example, you can filter your search to show only electronics deals from certain brands within a certain price range. This can save you time and help you find the best deals for your specific needs.

Sort options allow you to arrange your search results in a specific order, such as by price (low to high or high to low), relevance, rating, and other factors. Sorting by price can help you find the cheapest deals for a specific product while sorting by rating can help you find the most popular and highly-rated products.

It’s important to experiment with different filters and sort options to find the ones that work best for you. Don’t be afraid to mix and match them to narrow down your search even further.

By utilising filters and sort options on Google Shopping, you can save time and find the best deals quickly during Black Friday. Don’t underestimate the power of these tools in making your shopping experience smoother and more enjoyable.

Read Product Reviews and Ratings

When it comes to shopping on Google Shopping during Black Friday, it can be tempting to rush into making purchases to take advantage of deals and discounts. However, taking the time to read product reviews and ratings can save you from potential disappointment and ensure the quality and reliability of the items you purchase.

Product reviews and ratings are provided by other customers who have purchased and used the products themselves. They offer valuable insights into the product’s performance, quality, and overall value for money. By reading product reviews and ratings on Google Shopping, you can get a better idea of whether a particular item is right for you and if it meets your expectations.

Be sure to look for reviews with a substantial number of ratings, as these are more likely to accurately reflect the product’s performance and quality. Don’t just focus on positive reviews either; negative reviews can also provide valuable information on potential issues or drawbacks of the product.

So, before making a purchase on Google Shopping this Black Friday, take the time to read product reviews and ratings to make an informed decision and ensure a satisfactory shopping experience.

Take Advantage of Exclusive Deals and Promotions

It’s always a good idea to keep an eye out for exclusive deals and promotions on Google Shopping, especially during the Black Friday shopping season. These can come in the form of limited-time offers and discount codes that can help you save even more on your purchases.

One way to find these deals is to subscribe to Google Shopping’s newsletter or follow their social media accounts to stay updated on the latest promotions. Additionally, you can also check the individual retailer’s websites on Google Shopping to see if they are offering any exclusive deals or discounts for Black Friday.

Another great trick is to use Google Shopping’s price-tracking feature to monitor the prices of specific products you’re interested in. This feature will send you notifications when the prices drop, allowing you to take advantage of time-sensitive deals and discounts.

Remember to act fast when you see an exclusive deal or promotion that you’re interested in, as these offers can often be limited-time only or have limited stock availability. By keeping an eye out for exclusive deals and promotions, you can save even more on your Black Friday purchases on Google Shopping.

Optimise Your Search Queries

When searching for products on Google Shopping during the Black Friday sales, it’s important to use the right keywords to get the best results. Instead of typing in general terms like “TV” or “smartphone,” try to be more specific and use the brand name, model number, or even a particular feature you’re looking for.

Additionally, utilising search filters can help you further narrow down your results. You can filter by price range, brand, seller rating, and even availability. This can save time and help you find exactly what you’re looking for.

It’s also important to use correct spelling and grammar when typing in search queries. This ensures that you’re getting accurate results and helps avoid any confusion or misinterpretation.

If you’re unsure of what keywords to use, try using Google’s autocomplete feature. This will suggest popular search queries related to the keywords you’ve typed in and can give you inspiration for your search.

Finally, don’t be afraid to experiment with different search queries. Sometimes a slight variation in wording can yield significantly different results. By optimising your search queries, you can save time and find the best deals on Google Shopping during the Black Friday sales.

Stay Updated with Black Friday News and Updates

As Black Friday approaches, it’s important to stay up-to-date with the latest news and updates regarding the deals and promotions available on Google Shopping. By doing so, you’ll be able to take advantage of time-sensitive offers and avoid missing out on the best deals.

One way to stay informed is by following your favourite retailers on social media. Many of them will be posting updates about their Black Friday deals, which can help you find the products you want at the most affordable prices. You can also sign up for newsletters from retailers and price comparison websites so you can receive updates directly to your inbox.

Another useful resource is Black Friday deal aggregator websites, which compile and list all the best deals across various retailers. By checking these websites, you’ll have a comprehensive view of all the deals available on Google Shopping, allowing you to find the products you want quickly and easily.

Lastly, it’s important to keep an eye on the official Google blog, which will provide updates on Google Shopping and Black Friday. This can help you stay informed about any new features or deals that Google may be offering, ensuring that you’re always ahead of the curve when it comes to your Black Friday shopping.

Make Secure Purchases and Protect Personal Information

When shopping on Google on the busiest day of the year, it’s important to make sure you’re protecting your personal information and making secure purchases. Here are some tips:

Tips Explanation
Use secure websites Make sure the website starts with “https” and has a padlock icon in the address bar. This indicates that the website is using a secure connection and your personal information is encrypted.
Use strong passwords Choose a password that is difficult to guess and includes a combination of letters, numbers, and symbols. Avoid using the same password for all your accounts.
Avoid public Wi-Fi Public Wi-Fi can be a security risk, as hackers can easily intercept your personal information. Use a secure connection when shopping on Google Shopping to avoid this.
Use a credit card Using a credit card instead of a debit card provides an extra layer of protection as you can dispute any fraudulent charges. Some credit cards also offer purchase protection.
Check your statements Monitor your credit card and bank statements regularly to ensure that there are no unauthorised charges. Report any suspicious activity immediately to your bank or credit card company.

By following these tips, you can ensure that you’re making secure purchases on Google Shopping and protecting your personal information during the Black Friday shopping frenzy.


Black Friday can be a chaotic and overwhelming shopping experience, but with these 5 tips, we can beat Google Shopping and make the most out of this year’s sales. By planning ahead, comparing prices, setting price alerts, utilising filters and sort options, reading product reviews and ratings, taking advantage of exclusive deals and promotions, optimising our search queries, staying updated with Black Friday news and updates, and making secure purchases, we can ensure a seamless and successful Black Friday shopping spree on Google Shopping.

Don’t forget to stay vigilant and cautious when shopping online, especially during the holiday season. Protect your personal information, double-check your orders, and shop only from trusted retailers with secure payment methods.

So, let’s gear up for Black Friday and make the most out of these amazing deals and discounts on Google Shopping. Happy shopping!


Q: Do I need to create an account on Google Shopping to shop on Black Friday?

A: Yes, creating an account on Google Shopping is necessary to access and make purchases from various retailers on Black Friday.

Q: Can I use filters and sort options on Google Shopping to find specific products?

A: Absolutely! Utilising filters and sort options can help you narrow down search results and find the desired products quickly.

Q: How can I compare prices across different retailers on Google Shopping?

A: Simply click on the product you’re interested in, and Google Shopping will display a list of retailers offering the same item with their respective prices.

Q: Are there any exclusive deals and promotions on Google Shopping during Black Friday?

A: Yes, keep an eye out for exclusive deals and promotions, including limited-time offers and discount codes, on Google Shopping during Black Friday.

Q: How can I protect my personal information while making purchases on Google Shopping?

A: Ensure that you shop from secure websites and avoid sharing sensitive information with unknown or untrusted sources.

Considering lean marketing for your business? Check out our services or contact us today! However, if you want to see our expertise first you can read our case studies to learn more about out approach.

Get in Touch

Are you thinking of brining your business to the next level? Or maybe you want to find out if your marketing efforts are heading in the right direction?

Book a free marketing consultation directly in your calendar by filling out our contact form.

[wpcal id=2]