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12 Instagram Marketing Trends to Watch

Instagram marketing trends
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As social media continues to evolve and shape our world, Instagram remains a powerful tool for brands looking to connect with their target audience and drive meaningful engagement. By staying informed about the latest Instagram marketing trends, we can help ensure our marketing efforts are effective and impactful.

Key Takeaways

  • Instagram is a highly influential platform for brands looking to connect with their audience.
  • Staying up-to-date with the latest marketing trends is essential for success on the platform.
  • In this article, we will explore 12 Instagram marketing trends transforming the way we approach our marketing efforts.

The Rise of Influencer Marketing

In today’s digital age, social media has become a powerful tool for brands to connect with their audience. As Instagram continues to grow in popularity, influencer marketing is becoming an increasingly popular strategy for brands to reach their target market. By collaborating with Instagram influencers, brands can leverage their large following to promote their products and services, and drive engagement.

Instagram influencers are users with a large following on Instagram, often with a niche or specific focus. These influencers have built a loyal following and have established themselves as trusted authorities in their respective fields. As a result, they have become highly sought after for brand collaborations.

Through influencer marketing, brands can benefit from the marketing and advertising efforts of Instagram influencers. By partnering with influencers, brands can expose their products and services to a wider audience, increase brand visibility, and generate sales. In fact, a recent study found that 49% of consumers depend on influencer recommendations on social media to inform their purchasing decisions.

When it comes to brand collaborations, Instagram influencers are valuable because of their ability to create high-quality content that resonates with their audience. By working with influencers, brands can tap into their creativity and gain access to their unique perspective, resulting in content that is both engaging and authentic.

In conclusion, influencer marketing on Instagram is a powerful strategy for brands looking to connect with their target market. By collaborating with Instagram influencers, brands can tap into their large following and establish trust to generate engagement and drive sales.

The Rise of Video Content on Instagram

Video content has emerged as a powerful tool for Instagram marketing, and we’re seeing its impact in two of the platform’s latest features: IGTV and Instagram Stories.


IGTV is Instagram’s dedicated video platform, allowing users to post longer-form videos in a vertical format. With IGTV, brands have the opportunity to showcase their products and services in a more immersive way, with the ability to provide more in-depth explanations and demonstrations.

IGTV is proving to be a successful marketing tool, with users engaging with longer-form content and spending more time on the platform.

Benefits of IGTV for Instagram Marketing
Opportunity to post longer-form videos Allows for more in-depth explanations and demonstrations
Engagement with longer-form content Users spend more time on the platform

Instagram Stories

Instagram Stories are a popular feature that allows brands to create quick, engaging video content. By using features like stickers, filters, and polls, brands can create dynamic and interactive content that resonates with their audience.

Instagram Stories are fast-paced, snackable videos that capture users’ attention and keep them engaged. With more than 500 million people using Stories every day, it’s clear that this feature is an important aspect of any Instagram marketing strategy.

Benefits of Instagram Stories for Instagram Marketing
Quick and engaging video content Snackable videos that capture users’ attention
Dynamic and interactive content Features like stickers, filters, and polls
Wide reach More than 500 million people use Stories every day

Overall, video content is becoming increasingly important on Instagram, and brands that take advantage of the platform’s video features are seeing success in engaging their audience.

The Rise of Shoppable Posts and Instagram Checkout

One of the most significant recent developments on Instagram is the emergence of shoppable posts and Instagram Checkout. These features allow brands to provide a seamless e-commerce experience within the app, from discovering a product to making a purchase.

Shoppable posts are regular Instagram posts that include product tags. When a user taps on a tag, they can view product information and pricing and are directed to the brand’s website to complete the purchase. Instagram Checkout takes this a step further by allowing users to complete the entire purchase process within the app, without being redirected to the brand’s website.

The convenience of these features has made them increasingly popular with brands and consumers alike. According to Instagram, nearly 70% of users report using Instagram to discover new products, and shoppable posts and Instagram Checkout make it easier than ever to make a purchase.

Benefits of Shoppable Posts and Instagram Checkout for Brands Benefits for Consumers
Increased conversion rates Convenient and seamless shopping experience
Reduced purchase journey, leading to more sales Ability to easily discover and purchase products
Opportunity for new revenue streams Instant gratification through quick and easy purchases

By incorporating shoppable posts and Instagram Checkout into their e-commerce strategy, brands can increase their revenue streams and provide a more convenient shopping experience for their customers. Additionally, these features can drive increased engagement and conversions for Instagram posts.

In the next section, we will discuss the growing importance of authenticity and user-generated content in Instagram marketing, and how brands are leveraging these strategies to build trust with their audience.

Authenticity and User-generated Content

In today’s digital age, consumers are more savvy than ever and can easily spot insincere marketing efforts. That’s why authenticity is key to building brand trust on Instagram. By showcasing real people using your products in real-life situations, you can demonstrate the value of your brand in a way that resonates with your audience.

Incorporating user-generated content (UGC) into your Instagram marketing strategy is an effective way to achieve this. Encouraging your followers to share their own experiences with your products, using a branded hashtag, can provide a steady stream of authentic content that you can share on your own profile.

When potential customers see others using and enjoying your products in a genuine way, they’re more likely to trust your brand and consider making a purchase. By fostering this sense of community and authenticity, you can create a loyal following and drive meaningful engagement.

But it’s not just about the content you share, it’s also about the way you engage with your audience. Responding to comments and messages in a timely and personal manner can further demonstrate your authenticity and build trust with your followers.

The Rise of Instagram Stories Ads and AR Filters

When it comes to Instagram marketing trends, the importance of Instagram Stories cannot be ignored. With over 500 million daily active users, brands are taking advantage of the platform’s interactive and engaging features to reach their target audience. In particular, Instagram Stories ads and AR filters are emerging as powerful tools for creating captivating content.

Instagram Stories ads allow brands to share their message in a full-screen format, providing a seamless experience for users. With the ability to add text, stickers, and a call-to-action button, brands can create truly interactive content that encourages engagement and drives conversions. Plus, with the option to target specific audiences, brands can ensure their content is reaching the right people.

But it’s not just Instagram Stories ads that are creating a buzz. AR filters are also gaining popularity as a fun and creative way to engage with followers. Brands can create their own custom filters that users can apply to their own photos and videos, increasing brand awareness and encouraging user-generated content. Plus, with the ability to track usage and engagement, brands can measure the effectiveness of their AR filters and refine their strategy accordingly.

Overall, the rise of Instagram Stories ads and AR filters provides brands with new opportunities to create interactive and engaging content. By staying on top of these Instagram marketing trends, brands can stay relevant and connect with their audience in meaningful ways.

The Rise of Micro-Influencers and Niche Marketing

In recent years, we have seen a shift towards micro-influencers and niche marketing on Instagram. Rather than relying on high-profile influencers with millions of followers, brands are now working with influencers who have smaller but highly engaged audiences. This allows for more targeted and authentic campaigns, as micro-influencers often have a deep understanding of their niche audience.

Niche marketing involves targeting a specific audience with shared interests or characteristics, rather than trying to appeal to a broad group. By partnering with micro-influencers in a particular niche, brands can reach a highly targeted audience that is more likely to be interested in their products or services. This can result in higher engagement rates and more meaningful connections with potential customers.

Micro-influencers also tend to be more cost-effective than larger influencers, making them an attractive option for smaller businesses with limited budgets. By working with multiple micro-influencers, brands can create a network of advocates who can help promote their products or services to a wider audience.

However, it is important to note that the success of micro-influencer and niche marketing campaigns relies on finding the right influencers who align with the brand’s values and target audience. It is crucial to conduct thorough research and vetting before forming partnerships to ensure that the collaboration is mutually beneficial.

In conclusion, the rise of micro-influencers and niche marketing on Instagram provides brands with a highly targeted and cost-effective way to reach their desired audience. By partnering with influencers who are trusted and respected within their niche, brands can build authentic connections with their target audience and drive meaningful engagement.

The Rise of Influencer Marketing

In recent years, influencer marketing has become increasingly popular on Instagram, with brands leveraging the power of Instagram influencers for successful brand collaborations. By partnering with influencers who have a strong following, brands can effectively reach and engage their target audience while also increasing brand awareness.

However, it’s important to note that not all influencers are created equal. It’s essential to carefully select influencers who align with your brand values and objectives, and who have a genuine connection with their followers. This approach will ensure that your brand collaborations feel authentic and not forced.

Instagram Shopping and Influencer Partnerships

One significant development within influencer marketing is the integration of Instagram Shopping. Brands are now partnering with influencers to feature their products in Instagram posts, enabling followers to shop directly through the platform. This approach has proven to be highly effective for affiliate marketing campaigns, driving sales and increasing revenue for both the brand and the influencer.

As Instagram continues to evolve, influencer marketing is likely to remain a key strategy for brands looking to reach their target audience on the platform. By partnering with the right influencers and leveraging Instagram Shopping, brands can create effective and engaging affiliate marketing campaigns that drive results.


In conclusion, we have explored the top 12 Instagram marketing trends that are transforming the way we approach social media marketing. As brands continue to strategise for success on this influential platform, we must stay informed about these trends to stay ahead of the competition.

From the rise of influencer marketing and video content to the emergence of shoppable posts and Instagram Checkout, the opportunities for brands to connect with their audience on Instagram are endless.

Authenticity and user-generated content are becoming increasingly important in Instagram marketing, as brands strive to build trust with their audience. Meanwhile, the effectiveness of Instagram Stories ads and AR filters demonstrate the power of interactive content on the platform.

Moving forward, we must also consider the value of micro-influencers and niche marketing in targeting specific audiences. The integration of Instagram Shopping and influencer partnerships also provides new opportunities for effective affiliate marketing campaigns.

Overall, by staying up to date with the latest Instagram marketing trends, brands can adapt and thrive on this ever-evolving platform.


Q: Can you provide examples of Instagram influencers?

A: Some popular Instagram influencers include Kylie Jenner, Selena Gomez, and Cristiano Ronaldo.

Q: How can I leverage Instagram influencers for brand collaborations?

A: You can collaborate with Instagram influencers by reaching out to them directly or through influencer marketing platforms.

Q: What is IGTV and how can I use it for my business?

A: IGTV is Instagram’s long-form video platform. You can use it to create engaging video content and reach a wider audience.

Q: How do shoppable posts work on Instagram?

A: Shoppable posts allow you to tag products in your Instagram posts, making it easy for users to purchase directly from your feed.

Q: How does Instagram Checkout improve the e-commerce experience?

A: Instagram Checkout enables users to make purchases without leaving the app, streamlining the purchasing process and increasing conversions.

Q: What is user-generated content, and why is it important for brand trust?

A: User-generated content is content created by your audience. It is important for brand trust because it shows real experiences and testimonials from your customers.

Q: How can AR filters be used in Instagram marketing?

A: AR filters can be used to create interactive and engaging content, allowing users to experience your brand in a fun and unique way.

Q: What are micro-influencers, and why are they effective for niche marketing?

A: Micro-influencers are individuals with a smaller but highly engaged following. They are effective for niche marketing because they have a more targeted audience.

Q: How can I integrate Instagram Shopping into my influencer partnerships?

A: You can work with influencers to promote your products through Instagram Shopping, making it easy for their followers to make purchases.

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