Moving Faster with Minimum Lovable Campaigns
In today’s rapidly evolving business landscape, it’s crucial for companies to embrace Lean Marketing strategies and principles to stay ahead of the competition. The con
PPC Optimisation: The Epitome of the Lean Marketing Cycle
PPC optimisation is a crucial component of the Lean Marketing cycle, allowing businesses to maximise their online presence and achieve optimal results from their pay-per-click adve
Validating Marketing Ideas through Hypothesis-Driven Experiments
In today’s fast-paced business landscape, companies need to validate their marketing ideas through hypothesis-driven experiments. Lean marketing is all about testing and refi
Lean Marketing: The Key to Optimising Digital Advertising
Lean Marketing is a critical component of digital advertising, enabling businesses to optimise their strategies and achieve maximum efficiency. In today’s fast-paced and comp
Getting Customer Feedback through the Lean Marketing Funnel
Welcome to our guide on getting customer feedback through the Lean Marketing Funnel, where we explore the power of customer feedback in revolutionising your business practices and
Guide to Going Lean & Achieving Operational Excellence For Your Agile Marketing Team
In today’s rapidly evolving business landscape, marketing teams face increasing pressure to deliver results efficiently and effectively. The concept of Lean Marketing has eme
Fail Fast and Pivot Often: A Mantra for Any Lean Marketer
Fail Fast and Pivot Often is all about embracing failure and being adaptable in the ever-changing marketing landscape. In the UK market, where lean marketing principles are gaining
Using the Build-Measure-Learn Loop for Facebook Ad Optimisation
In this article, we will explore how we utilise the Build-Measure-Learn loop to optimise Facebook ads and boost reach and engagement. The Build-Measure-Learn cycle is a framework t
In Lean Marketing, one of the key factors to success is empathising with customers to define valuable problems
Imagine you’re in customer service, and a frustrated customer contacts you with a problem. How do you approach the situation? Do you simply provide a solution and move on? Or
Validating Marketing Hypotheses the Lean Way
Validating Marketing Hypotheses The Lean Way is essential for efficient and effective marketing strategies. By using lean startup methods, businesses can test their assumptions and
