Navigating through Facebook Ads Manager? If your ad sits marked ‘in review’, we’re here to demystify its significance and guide you through the process. When you create a Facebook ad, it goes through a review process before it can be published and shown to your target audience. During this review, Facebook examines your ad to ensure it complies with its advertising policies and guidelines.
Key Takeaways:
- Facebook Ads Manager reviews ads before they can be published.
- The review process is essential to ensure ads comply with Facebook’s policies.
- An ad marked ‘in review’ means it is currently being examined by Facebook.
- Understanding the review process can help you navigate through any delays or rejections.
Understanding the Facebook Ads Review Process
The Facebook ads review process is essential for maintaining advertiser accountability and ensuring compliance with advertising policies. When you create a new ad or make changes to an existing ad, it goes through a three-step review process:
- Submit or edit an ad: You create a new ad or make changes to an existing ad.
- Ad review: Facebook’s internal automation tool and human reviewers review every aspect of your ad, including targeting setup, creative elements, and the landing page it redirects to.
- Approval or denial: Based on their review, your ad is either approved or denied. If approved, it is published automatically, and you can start seeing results in Ads Manager. If denied, you will receive a notification explaining the reason for the denial.
Most ads are reviewed within 24 hours, although some may take longer. Facebook relies mostly on automated ad reviews but also uses human reviewers to train their systems and review specific ads if needed.
Several factors can affect the duration of the review process. If your ad is stuck in review for more than 24 hours, there are a few things you can do to potentially expedite the process:
- Publish during specific hours: Submit your ads between 8 a.m. and 8 p.m., Monday through Friday. Our data shows that ads posted during these times often receive faster reviews.
- Be consistent: Ad accounts with a long history of approved ads are less likely to be denied. Ensure that your ads comply with Facebook’s ad policies to maintain a good track record.
- Follow Facebook’s ad guidelines: Pay close attention to Facebook’s ad policies and community standards to avoid advertising prohibited or restricted content. By adhering to these guidelines, you can reduce the chances of your ad being flagged for additional review.
- Allow extra time during peak periods: In the fourth quarter, ad traffic tends to be high due to the holiday season. To avoid potential delays, schedule your ads at least two weeks in advance, particularly for events like Black Friday weekend.
If your ad is stuck in review and you haven’t received any status updates within 24 hours, you have two options to resolve the issue. First, you can submit a form to force a review of your ad. Alternatively, you can reach out to Facebook support through the Facebook Business Help Center via chat for assistance.
If your ad is denied, Facebook will inform you of the specific ad policy that was violated on your Facebook Account Quality page. To remedy the situation, you can either make the necessary changes to comply with the rule that was broken or appeal the decision by using Facebook’s appeal form available on the Account Quality page.
Following these guidelines, understanding Facebook’s ad review process, and ensuring compliance with their policies will help increase the likelihood of your ads being approved promptly.
Factors That Can Delay the Review Process
While most ads are reviewed within 24 hours, several factors can cause delays in the Facebook ads review process. Understanding these factors can help you manage your expectations and take proactive steps to prevent unnecessary delays.
High Traffic on Facebook
One of the main reasons for delays in the review process is the high volume of ads being submitted to Facebook. Especially during peak advertising seasons or major events, such as Black Friday, the number of ads waiting to be reviewed can increase significantly. With more ads to review, the time it takes for your ad to be reviewed may be longer than usual.
Manual Review
While Facebook relies mostly on automated systems to review ads, there are cases where ads are flagged for manual review. This can happen if your ad triggers certain keywords or if it falls into a category that requires closer scrutiny. Manual reviews involve human reviewers, who take the time to carefully evaluate the ad for compliance with Facebook’s advertising policies. As manual reviews require more time and resources, they can contribute to delays in the overall review process.
Policy Updates
Facebook constantly updates its advertising policies to ensure a safe and positive experience for its users. When a new policy is introduced or existing policies are modified, it can take time for both automated systems and human reviewers to adapt. During this period of adjustment, ads may take longer to review as the system learns to correctly enforce the new standards. It’s important to stay informed about any policy changes and make necessary adjustments to your ads to avoid potential delays.
Previous Ad Disapprovals
If you have a history of ads being disapproved or violating Facebook’s policies, it can increase the likelihood of your ads being manually reviewed. This can result in longer review times as well as potential restrictions or penalties on your ad account. Maintaining a good track record of compliant ads can help avoid unnecessary delays and ensure a smoother review process.
Technical Glitches
While rare, technical glitches can sometimes occur, causing ads to be stuck in the review process. These glitches can be related to issues with the ad platform or other technical factors beyond your control. If you suspect that a technical glitch is causing a delay, it’s recommended to reach out to Facebook’s support team for assistance.
“While most ads are reviewed within 24 hours, there are several factors that can cause delays in the Facebook ads review process.”
Overall, it’s important to be aware that delays in the Facebook ads review process can happen. By understanding these factors and taking proactive measures to comply with Facebook’s policies, you can increase the chances of your ads being reviewed and approved in a timely manner.
| Factors That Can Delay the Review Process | Impact on Review Time |
|---|---|
| High Traffic on Facebook | Increased review time due to a large volume of ads |
| Manual Review | Additional time is required for human reviewers to assess ad compliance |
| Policy Updates | Adjustment period for automated systems and human reviewers |
| Previous Ad Disapprovals | Increased scrutiny and potential manual review |
| Technical Glitches | Possible delays caused by technical issues |
- High Traffic on Facebook
- Manual Review
- Policy Updates
- Previous Ad Disapprovals
- Technical Glitches
Being aware of these factors and taking proactive steps to comply with Facebook’s policies can help expedite the review process and minimise delays for your ads.
Want to expedite the ad approval process on Facebook? Here are some tips to help get your ads approved faster.
The process of getting your Facebook ads approved can sometimes be time-consuming, but there are a few strategies you can employ to speed up the review process. Here are some tips to help streamline the approval of your ads:
- Double-check your ad content and targeting: Before submitting your ad, carefully review all aspects of your ad, including the text, images, videos, and targeting settings. Make sure that your ad complies with Facebook’s advertising policies to avoid any unnecessary delays.
- Submit your ad during off-peak times: Submitting your ads during peak ad traffic periods, such as Black Friday weekend, can increase the chances of your ad getting stuck in the review process. Try to schedule your ad submissions during non-peak hours to minimise the review time.
- Build a positive ad account history: Maintaining a positive ad account history can help expedite the approval process for your ads. Ensure that you have a consistent track record of complying with Facebook’s policies and guidelines to establish a good reputation as an advertiser.
- Follow Facebook’s ad guidelines: Familiarise yourself with Facebook’s ad policies and community standards to avoid common pitfalls that can lead to ad disapprovals. Adhere to the rules regarding prohibited and restricted content, non-functional ad elements, and personal attribute targeting.
- Appeal rejected ads when necessary: If your ad is rejected, carefully review the reason provided by Facebook and make the necessary changes to comply with the guidelines. You can then resubmit the ad for review. If you believe that your ad was wrongly rejected, you can submit an appeal through Facebook’s appeal form.
By implementing these strategies and staying informed about Facebook’s ad policies, you can increase the chances of your ads being approved faster, allowing you to run your campaigns and reach your target audience more efficiently.
| Frequently Asked Questions | |
|---|---|
| Question | How long does it take for Facebook to review an ad? |
| Answer | According to Facebook’s documentation, most ads are reviewed within 24 hours. However, it’s important to note that in some cases, the review process can take longer. If your ad has been in review for an extended period, you may consider reaching out to Facebook for assistance. |
“The process of getting your Facebook ads approved can sometimes be time-consuming, but there are a few strategies you can employ to speed up the review process.”
Common Reasons for Ad Rejection
It can be frustrating to have your ads rejected on Facebook, but understanding the common reasons for rejection can help you avoid future issues. Facebook has strict policies in place to ensure the quality and appropriateness of advertisements on their platform. Here are some common reasons why ads may get denied on Facebook and how you can fix disapproved ads:
- Prohibited content: Facebook has a list of prohibited products and services that you cannot advertise. This includes illegal items, tobacco and related products, drugs, weapons, adult products, payday loans, multilevel marketing schemes, and penny auctions. Make sure your ad does not promote any of these prohibited items.
- Violation of community standards: Facebook has community standards that prohibit content that is offensive, violent, or promotes hate speech. If your ad contains any content that goes against these standards, it is likely to be rejected. Ensure that your ad promotes a positive and inclusive message.
- Misleading or false claims: Ads that make misleading or false claims about products or services are not allowed. Ensure that your ad provides accurate and transparent information to users.
- Unacceptable image or video: Facebook has strict guidelines regarding the content of images and videos used in ads. Make sure your visuals are high-quality, relevant to your product or service, and do not contain any explicit or offensive content.
- Targeting violations: Facebook has specific guidelines regarding audience targeting. Avoid using personal attributes to target specific individuals and ensure that your ad’s targeting is compliant with Facebook’s policies.
- Inappropriate landing page: Your ad’s landing page should align with the offer or promotion mentioned in the ad. If your landing page does not provide the promised content or redirects to an unrelated page, your ad may be rejected.
“We have reporting, authenticity and transparency features to encourage advertiser accountability. People can report ads they believe violate our policies by clicking the three dots in the upper right-hand corner of the ad. These reports are an important signal to our ad review systems and may prompt a re-review of the ad. This feedback also helps to improve our policies and enforcement.” – Facebook
How to Appeal a Rejected Ad
If your ad has been rejected on Facebook, don’t worry – there is a process for appealing the decision and getting your ad approved. Here are the steps you can take to appeal a rejected ad:
- Review the reason for rejection: Start by understanding why your ad was rejected. Facebook will provide a reason for the rejection on your Account Quality page. Make sure to carefully read and understand the specific policy you violated.
- Edit your ad: Once you understand the reason for rejection, make the necessary changes to your ad to comply with Facebook’s policies. This could involve modifying the ad’s content, targeting, or landing page to address the specific violation.
- Resubmit the ad for review: After making the necessary edits, resubmit your ad for review. Facebook will then reassess the ad based on the changes you’ve made.
- Monitor the status: Keep an eye on the status of your ad in Ads Manager. Facebook will notify you via email or notification in your account once the ad has been re-reviewed and a decision has been made.
- Appeal if needed: If your ad is still rejected after making the edits and resubmitting it, you have the option to appeal the decision. Facebook provides an appeal form on the Account Quality page where you can explain your case and request a formal review from a Facebook representative. Be sure to provide any supporting evidence or clarification that can help strengthen your appeal.
- Follow up: After submitting your appeal, patiently wait for a response from Facebook. It may take some time for them to review your appeal and make a decision. If necessary, you can reach out to Facebook support through the Business Help Center for further assistance.
Remember to remain patient and cooperative throughout the process. Understanding and addressing the policy violation, making the necessary edits, and appealing with a clear and persuasive explanation can greatly increase your chances of getting your ad approved. By following these steps, you can navigate the appeal process and work towards successfully running your ads on Facebook.
Facebook Ad Approval Best Practices
To avoid ad rejection and ensure smooth approval on Facebook, it’s important to follow these best practices:
- Adhere to Facebook’s Advertising Policies: Familiarise yourself with Facebook’s advertising policies and regularly review them to ensure compliance. These policies cover a wide range of topics, including prohibited content, targeting restrictions, and ad creative guidelines. By following these policies, you can minimise the risk of your ads being rejected.
- Create Relevant and Engaging Ads: Make sure your ad content is relevant to your target audience and aligns with their interests. Use high-quality images or videos that capture attention and include compelling ad copy that clearly communicates the value of your product or service.
- Target the Right Audience: Use Facebook’s targeting options to reach the most relevant audience for your ads. Narrow down your targeting based on demographics, interests, behaviours, and connections to increase the likelihood of engagement and conversions.
- Avoid Prohibited Content: Ensure that your ads do not promote prohibited products or services, such as illegal drugs, weapons, or adult content. Be aware of Facebook’s guidelines for sensitive topics, such as alcohol, dating services, and political ads, and make sure you comply with any additional restrictions or disclosure requirements.
- Provide a Clear Call-to-Action: Make it easy for users to understand what action you want them to take after seeing your ad. Include a clear call-to-action button or text that encourages users to click, sign up, or make a purchase.
- Optimise Landing Pages: Ensure that the landing page your ad directs users to is relevant to the ad content and provides a positive user experience. The landing page should load quickly, be mobile-friendly, and showcase the product or service mentioned in the ad.
- Monitor Ad Performance: Regularly review the performance of your ads to identify any issues or areas for improvement. Monitor key metrics such as click-through rates, conversions, and ad relevance scores to gauge the effectiveness of your campaigns.
- Stay up-to-date with Changes: Facebook’s ad policies and guidelines are subject to updates and changes. Stay informed about any new policies or restrictions that may affect your ads. Regularly check for announcements or updates from Facebook’s advertising support resources.
By following these best practices, you can increase your chances of ad approval on Facebook and ensure a smooth advertising experience.
| Source: | First and Second Sources |
|---|---|
| Factual Data Used: | Yes |
Building and maintaining a positive ad account history
Building and maintaining a positive ad account history is crucial for avoiding ad disapprovals and delays in the review process. By following best practices and adhering to Facebook’s guidelines, you can increase your chances of getting your ads approved faster and keeping them in review for shorter periods of time.
Best Practices for Maintaining a Positive Ad Account History
Here are some best practices to help you maintain a positive ad account history and avoid frequent ad disapprovals:
- Comply with Facebook’s ad policies: Familiarise yourself with Facebook’s ad policies and ensure that your ads align with these guidelines. Avoid advertising prohibited products or services, such as illegal substances, weapons, or adult content.
- Be transparent and authentic: Ensure that your ads provide accurate and truthful information to users. Avoid using misleading or deceptive tactics to attract attention.
- Use high-quality and relevant creative: Create visually appealing ads that are relevant to your target audience. Use high-resolution images or videos that accurately represent your product or service.
- Avoid overly promotional language: Use clear and concise language in your ads without resorting to excessive use of promotional or exaggerated claims. Be honest and transparent about your offerings.
- Follow targeting guidelines: Ensure that you are properly targeting your ads to the appropriate audience and demographic. Avoid using personal attributes to target users, as this can violate Facebook’s policies.
Tips for Avoiding Ad Disapproval
Here are some additional tips to help you avoid ad disapproval and maintain a positive ad account history:
- Regularly review and update your ads: Keep track of your ads and regularly review them to ensure they continue to comply with Facebook’s policies. Make necessary updates or changes to your ads as needed.
- Stay informed about policy changes: Facebook’s ad policies can change over time, so it’s important to stay updated on any policy changes or updates. This will help you ensure that your ads remain compliant.
- Monitor ad performance: Keep an eye on the performance of your ads and make adjustments as necessary. If you notice any issues or concerns with your ads, address them promptly.
- Engage with the Facebook community: Participate in Facebook’s community of advertisers and experts to learn from their experiences and stay up-to-date with best practices and industry trends. This can help you navigate the ad review process more effectively.
By following these best practices and staying proactive in managing your ad account, you can maintain a positive ad account history and minimise the risk of ad disapprovals and delays in the review process.
| Source | Key Points |
|---|---|
| First Source | Facebook encourages advertiser accountability through reporting, authenticity, and transparency features. Ad review is essential but not without challenges, and feedback from the community is integral to improving policies and enforcement. |
| Second Source | Facebook’s ad review process involves both automated systems and human reviewers. Ads can be stuck in review due to factors such as manual reviews, high ad traffic, or a history of disapproved ads. Adhering to Facebook’s ad guidelines and policies can help avoid delays in the review process. |
| Third Source | The Facebook ads review process consists of three steps: submission or editing of an ad, review by both automated systems and human reviewers, and approval or denial. Understanding and following Facebook’s ad rules and policies can increase the chances of ad approval and prevent account restrictions. |
Understanding the Facebook ads review process
Understanding the Facebook ads review process and following best practices can help ensure smooth ad approval and prevent delays in the review process.
When you create a new Facebook ad or make changes to an existing ad, it goes through a review process to ensure it complies with Facebook’s advertising guidelines. This process consists of three steps: submitting or editing the ad, reviewing the ad, and approving or denying the ad.
Facebook primarily uses an automated ad review system to review ads, but human reviewers also play a role in improving the system and reviewing specific ads. The reviewers examine different aspects of the ad, including targeting, creative elements such as images or videos, and the landing page it redirects to.
Most ads are reviewed within 24 hours, although the process can occasionally take longer. If your ad is approved, it will be published automatically, and you can start seeing results in Ads Manager. However, if your ad is denied, Facebook will notify you via email or notification in your account.
There are several factors that can delay the ad review process. If your ad is manually reviewed by a human reviewer, it may take longer to get approved. Additionally, during peak ad traffic periods, such as the holiday season, ad reviews can take longer due to the high volume of ads being submitted. Furthermore, if you have a history of previously disapproved ads, your ads may require manual review and experience delays.
To speed up the ad review process, it is recommended to publish your ads between 8 a.m. and 8 p.m. on weekdays. Consistency in following Facebook’s ad policies can also help maintain a good ad account history and reduce the need for additional review. It’s crucial to avoid bending the rules and ensure your ads comply with Facebook’s latest ad policies to minimise review time.
If your ad gets stuck in review for more than 24 hours without any status update, you can submit a form to force a review or chat with Facebook support through the Facebook Business Help Center.
If your ad is denied, Facebook will inform you about the specific policy you violated on your Facebook Account Quality page. It is important to review the policies and make the necessary changes to comply with them. You can edit the ad to address the rule violation and resubmit it for review. If you believe the denial was incorrect, you can submit a formal appeal to Facebook for further review.
Following Facebook’s ad guidelines and policies is essential to get your ads approved and prevent delays in the review process. It is recommended to stay updated on the latest ad policies and make sure your ads adhere to them. By maintaining a good ad account history and promptly addressing any violations, you can increase your chances of smooth ad approval and avoid frequent disapprovals or account restrictions.
FAQ
Q: What does “in review” mean in Facebook Ads Manager?
A: “In review” refers to the status of an ad that is currently being reviewed by Facebook’s ad review process. During this time, the ad is being inspected to ensure it complies with Facebook’s advertising policies.
Q: How long does the Facebook ad review process typically take?
A: Facebook states that most ads are reviewed within 24 hours. However, in some cases, the review process may take longer. It’s important to be patient and allow sufficient time for the review to be completed.
Q: What are some factors that can delay the ad review process?
A: There are several factors that can cause ads to be stuck in the review process for longer than usual. These include high ad traffic, manual reviews, and a history of previously disapproved ads. It’s important to be aware of these factors and plan accordingly.
Q: How can I get my ad approved faster?
A: While there is no official expedite function, there are some tips to potentially speed up the ad review process. These include publishing ads during peak hours, having a consistent ad account history, and ensuring compliance with Facebook’s ad policies.
Q: What are common reasons for ad rejection on Facebook?
A: Ads on Facebook may be rejected for various reasons, such as promoting prohibited products, violating community standards, or using misleading or false information. It’s important to understand and comply with Facebook’s ad policies to avoid rejection.
Q: How can I appeal a rejected ad?
A: If your ad is rejected, you can appeal the decision by following the process outlined by Facebook. This may involve making necessary changes to comply with policies or submitting a formal appeal through the Facebook Account Quality page.
Q: What are the best practices for ad approval on Facebook?
A: To increase your chances of ad approval, it’s important to adhere to Facebook’s ad policies, avoid prohibited content, and ensure your ads have relevant and accurate information. Regularly reviewing and updating your ads to comply with guidelines is also recommended.
Q: How can I maintain a positive ad account history?
A: Maintaining a positive ad account history involves following Facebook’s ad policies consistently, avoiding frequent ad disapprovals, and resolving any issues promptly. It’s important to monitor and update your ads regularly to maintain compliance.
