18 Benefits of PPC Advertising for Businesses
When it comes to marketing your business, pay-per-click (PPC) advertising is an effective strategy that offers numerous benefits. By implementing PPC campaigns, businesses can driv
What is Remarketing in PPC and How to Set it Up
As digital marketers, one of our primary goals is to reach our target audience with the right message at the right time. Remarketing in PPC allows us to do just that by connecting
5 Tips to Beat Google Shopping on Black Friday
Black Friday is just around the corner and savvy shoppers are already gearing up for the big day. With the rise of online shopping, Google Shopping has become a popular destination
How to Setup Google Shopping: A Step-by-Step Guide
By setting up Google Shopping, you can showcase your products to potential customers who are actively searching for them on Google. And the best part? You only pay when someone cli
Is Google Ads Effective for Driving Sales? An Expert Analysis
One such tool that has gained popularity in recent years is Google Ads. With its pay-per-click model and precise targeting options, Google Ads can be a highly effective tool for bu
Tips to Reduce Wasted Ad Spend and Compete More Effectively
We understand that investing in advertising can be a costly affair, and that’s why it’s crucial to optimise your advertising strategies to maximise your return on inve
Google Ads Checkup Step 2: Audiences and Tracking
In this section, we will explore the importance of refining your audiences and tracking to ensure the effectiveness of your Google Ads campaigns. By targeting the right audience an
Market Development Strategy: Definitions and Examples
At its core, a market development strategy is about expanding your business by reaching new markets and customers. This can involve developing new products or services, identifying
How to Calculate, Plan and Manage Your Marketing Budget
When it comes to marketing, budgeting is an essential process that helps you allocate resources effectively and efficiently. Without a budget, you risk overspending or underutilisi
Google Ads vs Analytics: Key Differences in Conversion Tracking
As you may know, conversion tracking is a powerful tool that allows you to measure the success of your advertising campaigns by tracking the actions users take on your website. By
