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Hashtag
September 25, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Hashtag: Marketing Explained

Hashtags have become an integral part of marketing campaigns, allowing businesses to increase their reach, engage with their audience, and stay relevant in the fast-paced world of

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Video Marketing
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Video Marketing: Marketing Explained

Video marketing is a powerful strategy that utilises video content to promote brands, products, or services, and it has become increasingly significant in today’s digitally-e

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Tracking Codes
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Are Tracking Codes: Marketing Explained

Tracking codes, also known as tracking pixels or web beacons, are small snippets of code placed on a website or landing page to collect data for various purposes, including analysi

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User Interface (UI)
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is User Interface (UI): Marketing Explained

User Interface (UI) refers to the visual and interactive elements that users interact with on technological devices such as websites, apps, and computers. It plays a crucial role i

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User-generated Content
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is User-generated Content: Marketing Explained

In this article, we will explore what UGC is, its significance in the marketing landscape, and how it can boost your brand’s engagement in the UK market. Key Takeaways User-g

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Website Analytics
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Website Analytics: Marketing Explained

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. But how do you know if your website is performing at its best and reaching the

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Social Media Marketing
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Social Media Marketing: Marketing Explained

Social media marketing, also known as SMM, is a powerful strategy used by businesses to build their brand, increase sales, and drive website traffic. It involves the use of social

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Sitemap
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is a Sitemap: Marketing Explained

A sitemap is a file that lists out the URLs of all the essential pages of a website, helping search engines understand the site and locate specific pages easily. It plays a crucial

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Search Engine Results Page (SERP)
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Search Engine Results Page (SERP):Marketing Explained

A Search Engine Results Page (SERP) is the page that a search engine displays to a user after they enter a search query. SERPs contain different types of listings, including organi

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Search Intent
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Search Intent: Marketing Explained

In today’s digital landscape, understanding search intent is crucial for effective marketing strategies. Search intent, also known as searcher intent or keyword intent, refer

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