Leading Digital Marketing Agency in London

MARKETING AUDIT - IDENTIFY, OPTIMISE AND SCALE

A marketing audit isn’t just a checklist—it’s a deep dive into what’s working, what’s not, and where you’re leaving money on the table. Without a clear understanding of your current marketing performance, you could be wasting budget, missing opportunities, and holding your business back from scalable growth.

At MECHANYSM, we don’t just skim the surface. Our marketing audit is a comprehensive analysis of your entire marketing ecosystem—tracking, ad setups, creative performance, copy effectiveness, and overall strategy. Whether you’re running paid ads, relying on SEO, or using a mix of channels, we uncover hidden inefficiencies and show you exactly how to improve.

This isn’t a generic report full of fluff—you’ll get clear, actionable recommendations backed by data, with a one-on-one call to walk you through everything.

WHY A MARKETING AUDIT MATTERS

If your ads aren’t performing, your conversion rates are low, or you feel like you’re just throwing money at marketing without seeing real returns, a marketing audit can pinpoint the gaps.

  • Stop Wasting Budget – Identify where money is being spent inefficiently and how to reallocate for maximum impact.
  • Fix Tracking & Data Issues – Ensure your analytics, pixel setups, and conversion tracking are accurate and reliable.
  • Improve Ad Performance – Find out why your ads aren’t converting and get tested strategies to improve ROAS.
  • Enhance Creative & Messaging – Audit your copy, creatives, and landing pages to ensure they resonate with your audience.
  • Get a Clear, Data-Backed Strategy – We don’t just highlight issues—we tell you exactly how to fix them.

This audit is for businesses who are serious about growth and want an expert, no-nonsense assessment of their marketing.

WHO IS THIS AUDIT FOR?

This audit is designed for businesses that:

  • Are spending on marketing but not seeing expected returns.
  • Want to scale profitably but don’t know where to optimise.
  • Suspect tracking issues or inaccurate data are skewing performance metrics.
  • Need an expert second opinion on their ads, copy, and creative strategy.
  • Want a practical, no fluff action plan to improve their marketing.

If you’re tired of guesswork and inefficiencies, this audit will give you the clarity and strategy you need.

WHAT'S INCLUDED IN YOUR MARKETING AUDIT?

Our audit goes beyond just looking at numbers—we assess every critical component of your marketing strategy:

Step 1: Initial Call – Understanding Your Business

Before we begin, we’ll jump on a call to discuss:

  • Your current marketing setup, goals, and challenges.
  • Platforms you’re using (Google Ads, Facebook Ads, TikTok Ads, SEO, email marketing, etc.).
  • Where you’re seeing success and where things aren’t working.

This helps us tailor the audit to focus on what truly matters for your business.

Step 2: Access & Data Collection

Next, we’ll request access to all relevant platforms, including:

  • Google Analytics & Google Tag Manager.
  • Facebook Ads, Google Ads, and any other ad accounts.
  • CRM, email marketing platforms, and tracking tools.

This allows us to accurately assess tracking setups, campaign performance, and customer data flows.

Step 3: Full Audit & Analysis

We conduct a detailed marketing audit, covering:

  • Tracking & Attribution – Ensuring pixels, tags, and analytics are set up correctly.
  • Campaign Performance – Evaluating ad efficiency, audience targeting, and cost-effectiveness.
  • Creatives & Copy Review – Assessing ad creatives, messaging, and user experience.
  • Landing Pages & Conversion Optimisation – Checking for leaks in your funnel that impact sales and lead generation.
  • Competitor Benchmarking – Identifying how your performance stacks up against competitors.

Step 4: One-Hour Consultation & Recommendations

Once the audit is complete, we’ll book a one-hour call to walk you through everything. We don’t just hand you a report—we explain the findings, answer your questions, and provide clear recommendations on:

  • What to fix immediately.
  • Where to shift your budget for better ROI.
  • How to refine your messaging, creatives, and targeting.

By the end of this call, you’ll have a clear roadmap to improve your marketing performance—whether you implement it yourself or work with us to execute it.

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FREQUENTLY ASKED QUESTIONS

Why Should I Hire A Tik Tok Ads Marketing Agency?

Running TikTok ads isn’t just about putting content in front of people—it’s about understanding the algorithm, creative trends, and audience behavior to drive real results. At MECHANYSM, we create high-performance TikTok campaigns that go beyond views and engagement, focusing on conversions, lead generation, and scalable growth.

By working with a Tik Tok agency, you benefit from:

  • Expert targeting and audience segmentation to reach the right users.
  • Creative strategy that blends seamlessly into TikTok’s organic content.
  • Continuous optimisation to lower costs and increase conversions.
  • Data-driven decisions that improve performance over time.
How Are TikTok Ads Different from Facebook and Instagram Ads?

TikTok’s ad platform operates differently from Facebook and Instagram:

  • Lower CPMs – TikTok often offers cheaper ad impressions, making it cost-effective for brand awareness.
  • Fast-moving trends – TikTok ads need constant creative refreshes to align with viral trends.

At MECHANYSM, we adapt ad strategies for each platform to ensure maximum results, rather than repurposing the same ads across multiple channels.

What TikTok Ads Management Services Are Included in Your Offer?

We provide end-to-end TikTok Ads management, including:

  • Strategy Development – Identifying the best campaign structure for your goals.
  • Audience Targeting – Selecting the right demographics, interests, and behaviours.
  • Creative Production – Producing ad creatives that feel native to TikTok.
  • Campaign Management – Setting up and launching high-performance campaigns.
  • Optimisation & Scaling – Testing, refining, and scaling for profitability.
  • Retargeting Strategies – Bringing back users who engaged but didn’t convert.
What If I Don’t Get Results With Your TikTok Ads Services?

Performance marketing is data-driven, and while no agency can guarantee results, we use a structured approach to minimise risk and maximise performance:

  • Regular testing and adjustments – If an ad isn’t working, we tweak creatives, targeting, or ad formats to improve results.
  • Transparent reporting – You’ll always see what’s working and what needs adjusting.
  • Flexible strategy – We pivot based on performance, ensuring that your budget is spent effectively.

Our goal is long-term, sustainable growth, not just short-term results.

How Much Do TikTok Ads Cost?

The cost of TikTok ads depends on factors like industry, targeting, and competition, but here’s a general breakdown:

  • Minimum daily budget: £30–£50 for standard campaigns.
  • CPMs (Cost per 1,000 impressions): Typically lower than Facebook, ranging from £2–£10 depending on the audience.
  • Cost per click (CPC): Often between £0.10–£1.00, depending on ad quality and audience targeting.
Do You Create Video Content for TikTok Ads?

Yes. TikTok is a video-first platform, and creative execution is key to success. We provide:

  • Ad concept development – Ensuring ads feel native and engaging.
  • TikTok-style editing – Quick cuts, captions, and engaging formats that drive attention.
  • UGC-style content – Authentic, influencer-style videos that perform best on TikTok.
  • Creative refreshes – Keeping ads fresh by constantly testing new variations.

If you have existing assets, we can optimise and repurpose them for TikTok, ensuring they fit the platform’s unique style.

How Long Does It Take to See Results from TikTok Ads?

It depends on the campaign objective and budget, but typically:

  • Brand awareness campaigns can see engagement within days.
  • Traffic & lead generation usually gain traction within 1-2 weeks.
  • Ecommerce sales campaigns start producing results within 2-4 weeks, depending on product pricing and audience targeting.