SEO MARKETING: EXPANDING GOOGLE PRESENCE

For businesses in the education and medical recruitment space, strong Google visibility is crucial. Medconnect Europe needed a structured SEO strategy to increase search impressions, drive more clicks, and improve rankings.

By rewriting key pages, fixing technical SEO issues, and launching a Knowledge Hub, we significantly boosted organic visibility and engagement—leading to triple-digit growth in impressions and clicks.

Impressions Increase

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Clicks Increase

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Rank Increase

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BACKGROUND

Our client was looking to strengthen their Google presence, but their existing SEO efforts weren’t delivering results.

Key issues included:

Underperforming category and university pages – They weren’t fully optimised for primary keywords.
Technical SEO problems – The website was slow and had indexing issues.
Lack of structured content – There were limited high-quality pages targeting search demand.

They needed an SEO-driven content and technical strategy to increase impressions, rankings, and engagement.

CHALLENGES

Technical SEO

On-Page SEO

SOLUTION

Content Strategy
Technical SEO
Knowledge Hub

Rewrote all university and category pages, ensuring they targeted primary keywords while also improving readability and engagement.
Expanded on content depth, making pages more valuable and SEO-friendly.
Included structured data and improved internal linking, allowing Google to crawl and rank pages more effectively.

1. Site Speed Improvement – Under 3 Seconds Load Time

Optimised image sizes, caching, and server response times to reduce load time significantly.
Ensured all pages were mobile-friendly, improving mobile search rankings and user retention.

2. Indexing & Technical SEO Fixes

Identified and fixed broken links, crawl errors, and duplicate content issues.
Improved internal linking structure, making navigation more SEO-friendly.
Optimised meta titles, descriptions, and header structures to boost rankings.

Created a Knowledge Hub, which became a resource library filled with SEO-optimised articles.
Developed small, focused articles targeting long-tail keywords.
Used FAQ-style content to increase featured snippet opportunities.

RESULTS

+224% Impressions Increase

By optimising content and improving site structure, we achieved a 224% increase in search impressions.

175% Clicks Increase

More impressions weren’t enough—we also improved CTR and engagement, leading to a 175% increase in organic clicks.

2.3 Rank Increase

Through targeted keyword optimisation and better content structuring, our client's pages moved up by an average of 2.3 positions in search rankings, making them far more visible.