When Injectual, a leading aesthetics studio, wanted to improve their search visibility, they turned to MECHANYSM for a data-driven SEO strategy. Through targeted optimisation, we helped them achieve a 312% increase in impressions, positioning their services front and center on Google. Here’s how we did it.
Injectual, a leading injectables studio, approached us to strengthen their online presence and align it with their well-established reputation in the aesthetics industry. As a go-to destination for treatments like dermal fillers and injectables, strong SEO performance was essential.
However, they faced key challenges—a disrupted search presence and technical issues that hindered on-page optimisation. Our goal was to resolve these obstacles and position the studio at the top of organic search results.
Persistent technical issues were holding back Injectual’s search performance. Our in-depth audit uncovered several on-page inefficiencies, including misaligned H1/H2 tags, ineffective meta titles, and weak descriptions—all of which were limiting their visibility.
We overhauled their on-page structure, ensuring clear content hierarchy and stronger keyword alignment. Duplicate content was removed, site speed was optimised, and H1/H2 tags were realigned to better highlight the clinic’s unique value propositions. Meta descriptions were rewritten to be more compelling and service-focused, improving click-through rates.
By addressing these foundational issues and refining their SEO strategy, we created a streamlined and data-driven approach that steadily improved their organic search performance.
Our keyword research revealed a mix of quick-win opportunities and long-term ranking targets. We focused on high-intent keywords that aligned with Injectual’s core services while also building a roadmap for tackling more competitive search clusters over time.
But SEO isn’t just about keywords—it’s about creating a seamless user journey from search to conversion. To support this, we optimised internal linking and content structure, ensuring visitors could navigate smoothly from awareness to action. By refining both search strategy and on-site experience, we laid the groundwork for sustained organic growth.
To showcase Injectual’s expertise, we took a strategic approach to copywriting, ensuring each treatment page clearly communicated their industry-leading skills. By refining service descriptions with targeted, user-focused content, we strengthened both search visibility and engagement.
We also leveraged FAQs and “People Also Ask” modules, addressing common patient queries directly within the site. This structured content approach not only improved user experience but also positioned Injectual as a trusted authority—earning them featured placements in Google’s search results and boosting brand visibility.
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