Lara Heems Jewellery partnered with MECHANYSM to enhance their online visibility and drive organic growth in the competitive jewellery market. Our goal was to refine their SEO strategy, optimise their website for search engines, and attract high-intent customers looking for premium jewellery online.
Our collaboration with a plastic surgeon highlighted breast augmentation, a niche where engaging messaging must navigate strict ad content policies. The main challenge was finding the right balance between creating captivating campaigns and staying compliant with Facebook’s guidelines. Success came from selecting images and videos that not only adhered to the rules but also captured the audience’s attention in a creative and compelling way.
The first step was addressing the technical issues uncovered in the initial website audit. We focused on cleaning up duplicated page elements, streamlining site architecture and internal linking, and optimising load times across the site.
Key improvements included implementing caching configurations, compressing images and other asset files, and fine-tuning performance settings to enhance speed. As a result, download speeds and page load times were significantly reduced. These foundational changes ensured the website was technically optimised for search engines, setting the stage for further SEO improvements.
With the technical foundation in place, we shifted focus to enhancing the on-page experience for both users and search engines.
We conducted in-depth keyword research, identifying high-impact phrases related to jewellery, gemstones, and the client’s products. These insights guided targeted optimisations across key attributes, including page titles, meta descriptions, heading tags, and—most importantly—individual product descriptions.
The landing page, which previously struggled to drive engagement and conversions, was completely redesigned and rebuilt to present key information clearly and persuasively. By improving structure, messaging, and user flow, we created a seamless experience that encouraged visitors to take action.
Additionally, optimised product pages with unique, keyword-rich descriptions not only improved search visibility but also enhanced the browsing experience—helping customers find what they were looking for and increasing the likelihood of conversions.
To improve search rankings and attract high-intent traffic, we implemented a multi-faceted content marketing strategy focused on the client’s primary keyword—“American diamond.” We regularly published engaging, SEO-optimised blog posts targeting this competitive term. Within four months, the client secured the #1 ranking for this high-value keyword, driving consistent organic traffic.
Beyond content marketing, we introduced a basic email automation workflow to nurture website visitors and encourage repeat purchases from past customers, strengthening long-term engagement.
By combining technical, on-page, and content-driven SEO efforts, we successfully increased organic traffic and boosted sales conversions—helping Lara Heems Jewellery achieve its growth objectives.
Mechanysm Ltd | 14044847 | 124 City Rd, London EC1V 2NX, United Kingdom | Privacy Policy | Cookies Policy | Terms & Conditions
