When Interdental, a dental prosthetics company, partnered with MECHANYSM, they needed a LinkedIn strategy that would deliver real results. Through precise targeting and strategic execution, we helped them achieve a 142% ROI—turning LinkedIn into a powerful growth channel for their business. Here’s how we made it happen.
Our collaboration with a plastic surgeon highlighted breast augmentation, a niche where engaging messaging must navigate strict ad content policies. The main challenge was finding the right balance between creating captivating campaigns and staying compliant with Facebook’s guidelines. Success came from selecting images and videos that not only adhered to the rules but also captured the audience’s attention in a creative and compelling way.
The first step was making sure our LinkedIn ads campaign was set up for success. We leveraged LinkedIn Insights tag to closely track engagement. We also deployed event-specific conversion tracking through Google Tag Manager. This dual tracking gave us crystal clear visibility into performance on LinkedIn’s platform as well as our clients’ website. Seeing both “quick wins” and longer-term objectives in Analytics ensured our go-forward strategy really resonated with buyers. A proper setup with integrated tracking from the get-go allowed for smoother optimisation later on as we refined campaigns based on actual user behaviour and business results.
With stage one success behind us, next up was customer discovery mode. We dove deep into your clients’ field to get the full picture. From there, we uncovered key pain points plaguing their ideal customers. At the same time, we snooped on their competitors’ LinkedIn campaigns to draw inspiration.
With these keen industry insights in hand, the fun part began – crafting copy and visuals guaranteed to stop scrollers in their tracks. We focused our energy on vividly portraying how their solutions alleviate buyer struggles, while infusing just the right tone to build trust and credibility. The end result? Highly polished creatives and ads primed to pique prospect passion and drive real connections. It was time to launch our minimum loveable campaigns!
We designed two highly targeted LinkedIn campaigns to engage dental professionals at every stage of their decision-making process.
The first, a content-driven campaign, introduced prospects to the latest innovation in dental prosthetics. By directing curious professionals to an insightful resource, we nurtured top-of-funnel engagement with precision.
The second, a conversion-focused campaign, encouraged deeper interaction through strategic calls to action. The “Learn More” button guided users toward exploring the technology’s benefits, while “Book a Call” streamlined the path for those ready to take the next step.
This structured, two-pronged approach ensured a seamless journey from awareness to conversion—delivering measurable results.
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