GOOGLE ADS: SCALING REVENUE WITH HIGH-ROAS STRATEGY

After seeing strong results from our Facebook Ads strategy, The Perma asked us to take over their Google Ads campaigns. The challenge? Limited budget and low margins, meaning we had to generate sales as efficiently as possible while maintaining a high ROAS.

We introduced Google Shopping campaigns and Performance Max optimisation, which the client wasn’t utilising before, allowing us to maximise return while keeping ad spend controlled.

Revenue Increase

+ 0 %

Conversions

+ 0 %

ROAS

0

BACKGROUND

After successfully scaling The Perma’s revenue on Facebook Ads, they wanted to expand their presence on Google Ads. However, they had no structured Google Ads strategy, and:

No Shopping campaigns – They were missing out on high-intent search traffic.
No Performance Max best performers – They weren’t leveraging automated bidding to scale efficiently.
Low ad budget, low margins – Required high ROAS to remain profitable.

With limited spend, every click had to count.

CHALLENGES

Low Margins

Low Budget

No Shopping Campaigns

SOLUTION

Audit
Optimisations
CRO

Rebuilt the ad account to introduce Google Shopping & Performance Max best perfomers.
Prioritised best-performing products for higher efficiency and better ROAS.

1. Shopping Campaigns – Capturing High-Intent Buyers

Launched Google Shopping campaigns, feeding data into PMax.
Used segmented product groupings to allocate budget effectively.
Implemented negative keywords to eliminate irrelevant traffic.

2. Performance Max – Automating & Scaling Efficiently

Fed high-converting products into separate PMax for better machine learning performance.
Focused on high-margin, best-selling items instead of spreading budget thinly.
Excluded underperforming products to increase ROAS.

Ads can bring in traffic, but if the website doesn’t convert, ad spend is wasted. We worked closely with The Perma to improve their site and increase conversion rates.

Redesigned product pages based on CRO principles, making them clearer and easier to navigate.
Added customer incentives such as bundled deals, time-sensitive offers, and free shipping thresholds to increase AOV.
Optimised mobile experience to ensure seamless checkout on all devices.

RESULTS

90.55% Increase in Revenue

By restructuring campaigns and introducing Google Shopping & PMax, we boosted The Perma’s revenue by over 90% in a short period.

85% More Conversions

Optimising product selection and campaign targeting led to an 85% increase in total conversions, driving more profitable sales.

6.07 ROAS

Despite a tight budget and lower margins, we achieved a 6.07X ROAS, making Google Ads an efficient revenue driver for the brand.

GOOGLE ADS: SCALING REVENUE WITH HIGH-ROAS STRATEGY

BACKGROUND

CHALLENGES

Low Margins

Low Budget

No Shopping Campaigns

SOLUTION

RESULTS

90.55% Increase in Revenue

85% More Conversions

6.07 ROAS

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