For eCommerce brands, Google Shopping is one of the most powerful sales channels—but only if set up correctly. Our client, a supplement brand, was struggling with poor product visibility and engagement, leading to low click-through rates and wasted ad spend.
After overhauling their Google Merchant Centre and product feed, we turned their underperforming listings into high-performing assets, driving more clicks, higher CTR, and explosive growth in free listings traffic.
Their product feed was poorly structured, leading to:
Their Google Shopping campaigns weren’t delivering.
1. Product Image Redesign – Maximising CTR
2. Title & Description Optimisation – Adding USPs
3. Shipping & Review Integration – Expanding Visibility
By optimising product images, titles, and feed data, we more than doubled the number of clicks, ensuring their products were seen by the right buyers.
Better product presentation, clearer messaging, and improved placements resulted in an 83% increase in CTR, meaning more users clicked on their products.
By fully optimising the product feed, we boosted their visibility on free Google Shopping listings, generating a 2,000% increase in organic product views—at zero extra ad cost.
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