When Lakeland Lights came to us, they were frustrated and out of time. After working with two agencies that lacked proactivity and had no structured plan, they found themselves just one month away from Black Friday—with no strategy in place. Their previous agency had only set up one retargeting campaign and failed to prepare for Q4.
With little time left, we had to act fast, overhaul their ad strategy, and ensure they maximised sales during the most important shopping season of the year.
Lakeland Lights had already worked with two different agencies, but neither took initiative or delivered results. They were tired of chasing their agency for updates and strategic direction.
When they came to us in October, just weeks before Black Friday, they had:
Time was running out. We had one month to prepare for Q4.
1. Scaling Campaign – Expanding Reach & Maximising Sales
2. Testing Campaign – Finding Winning Creatives
3. Retargeting Campaign – Capturing Warm Leads & Abandoned Carts
In just two months, we nearly doubled Lakeland Lights’ revenue vs previous year, proving that a structured, proactive strategy beats last-minute scrambling every time.
By refining their ad campaigns, optimising creatives, and targeting the right audiences, we drove a 97% increase in total orders vs previous year, ensuring strong profitability.
Their flagship product was at risk of not selling out, but with our Black Friday and Christmas strategy, we cleared their stock.
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