FACEBOOK ADS: TURNING TEENWEAR'S REBRAND DISASTER INTO A SALES MACHINE

When a rebrand backfires, the consequences can be brutal. Teenwear, a fast-growing eCommerce brand, learned this the hard way when their rebrand caused an 80% revenue drop. Their audience didn’t recognise them, traffic tanked, and sales came to a screeching halt. They needed a comeback strategy—fast. That’s where we stepped in.

Increase In Revenue

+ 0 %

Return On Ad Spend

0

Orders Increase

+ 0 %

BACKGROUND

Teenwear, an eCommerce fashion brand, made a bold move with a new brand identity. But instead of boosting sales, it backfired—customers didn’t recognise them anymore, and revenue plummeted. They needed a fast turnaround strategy to regain lost customers and attract new ones.

CHALLENGES

Rebrand Confusion

Existing customers didn’t connect with the new branding.

Messy Campaign Structure

Ads were scattered with no clear objective.

Wrong Audience Targeting

They weren’t reaching the right buyers.

SOLUTION

Research & Strategy
Account Structure
Creatives

Understanding The Brand & Market Position

We analysed sales data to identify which product categories performed best.
Researched teen fashion trends and aligned messaging with popular aesthetics.
Identified a highly engaged subculture: Opium streetwear fans (a trend fuelled by rappers).

Target Audience Overhaul

Switched focus to high-intent buyers rather than broad, unqualified audiences.
Built lookalike audiences from their past customers and engaged users.
Layered in interest-based targeting (streetwear, fashion influencers, hype culture).

To maximise efficiency, we restructured their entire Facebook Ads strategy into three core campaigns:

Scalling Campaign – Driving High-Intent Sales

Launched high-budget prospecting ads targeting best-performing demographics.
Focused on top-selling products first to generate revenue fast.
Optimised for purchase conversions, not just clicks.

Testing Campaign – Finding Winning Creatives & Audiences

A/B tested different ad creatives, copy, and offers.
Identified which products and styles resonated best with new customers.
Used ad variations to see what format performed the best (carousel vs. video vs. single image).

Retargeting Campaign – Bringing Back Warm Buyers

Set up Dynamic Product Ads to retarget site visitors with the exact products they browsed.
Created high-converting abandoned cart ads with urgency-based messaging.
Implemented custom audience segmentation (previous buyers, high-intent visitors, etc.).

FACEBOOK ADS: TURNING TEENWEAR'S REBRAND DISASTER INTO A SALES MACHINE

BACKGROUND

CHALLENGES

Rebrand Confusion

Messy Campaign Structure

Wrong Audience Targeting

SOLUTION

RESULTS

+218% Revenue Growth

3.87 ROAS

+179%

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