FACEBOOK ADS: OVER 200 LEADS FOR KITCHEN RENTALS

A London-based kitchen rental company wanted to expand its customer acquisition efforts beyond organic website traffic. With Facebook being a widely used platform in the UK, they partnered with MECHANYSM to implement a highly targeted Facebook Ads strategy. Our goal? To drive more bookings and inquiries

Leads

0

CTR

0 %

CPL

£ 0

BACKGROUND

A well-established but smaller kitchen rental company in London wanted to expand beyond word-of-mouth and website traffic to drive more bookings.

While they had an existing web presence and relied on referrals, they saw an opportunity to tap into Facebook’s London users—particularly chefs, food entrepreneurs, and restaurant owners searching for professional kitchen space. The challenge? Making every pound count.

Success would depend on a laser-focused campaign strategy that maximised booking conversions while staying within budget. That’s where MECHANYSM stepped in.

CHALLENGES

Limited Budget

Unique Audience

Sales Automation

SOLUTION

Research
Pivot
Outcome

We conducted thorough market research to make the most of their budget. This involved:

Analysing audience demographics to pinpoint prime targeting parameters.
Researching customer journeys to understand decision-making factors.
Reviewing competitor ads to identify effective positioning and messaging strategies.

Armed with these insights, we crafted engaging headlines, compelling ad copy, and eye-catching creatives designed to attract relevant prospects. The ads focused on amenities, convenience, and value, promoting fully equipped kitchen rentals for chefs and ghost kitchens. The goal was to drive high-intent leads through a lead capture form, as this was our client’s preferred method of inquiry.

We launched the initial lead generation campaign, targeting our ideal audience within London. While it generated a reasonable number of leads, the response and conversion rates disappointed us. Many leads were not properly qualified and failed to convert into bookings. We quickly pivoted to a different approach.

We pivoted our strategy to focus on driving prospects deeper into the customer funnel.

We rebuilt the landing page from scratch to provide a better experience. The new page thoroughly explained kitchen rental benefits and included compelling photos. We also implemented an email automation system to follow up with leads which would send them a more detailed brochure and invite for a viewing.

With the infrastructure improvements in place, we refreshed our creatives and ad copy. We then launched a new campaign targeting the same audiences but directing them to the optimised landing page.

The revised campaign drove even better results. With the new landing page, creatives and optimised customer journey, we generated a flood of high-quality leads.

So many prospects expressing strong interest came through that our client struggled to accommodate them all with their inventory of available rental kitchens. The level of demand surpassed expectations.

As a testament to how effective the new ads and landing page were, some previous customers of competitors requested to cancel their existing bookings to instead work with our client.

It was clear that optimising the digital marketing efforts could significantly boost the client’s bookings and better serve the market need.

RESULTS

LEADS 287

In just two months of running the optimised Facebook ads, we generated 287 leads for our client. This massive influx of interested prospects far surpassed their capacity and demonstrated that the improved targeting, creative, and customer experience were highly effective at attracting qualified leads through this new digital channel.

CPL £4.2

Another important metric was the campaign's excellent cost per lead of just £4.20. This KPI confirmed we had optimised the ads to get the most out of the £500 budget. By continually testing creatives, we achieved an extremely low and profitable customer acquisition cost that would support scaling up ad spend substantially. The client was elated by these remarkable outcomes.

Bonus

As our free bonus, we optimised landing page and implemented new email automation program which were highly effective. The redeveloped digital experience and follow up nurturing smoothly guided prospects further down the sales funnel.