FACEBOOK ADS: GENERATING HIGH-QUALITY LEADS FOR AN AESTHETICS CLINIC

When it comes to aesthetic treatments, high-quality leads matter more than volume. Injectual, a leading aesthetics clinic in London, wanted to increase inquiries from genuine, high-intent clients while keeping lead costs under control. Their existing ad strategy wasn’t working—wrong audience targeting, poor ad placements, and an inefficient campaign structure.

Leads

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CTR

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CPL

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BACKGROUND

Injectual had a strong reputation in the aesthetics industry, but their lead generation strategy was failing to deliver consistent results. Their existing Facebook Ads setup was unstructured, inefficient, and filled with lookalike audiences that weren’t converting.

Key problems included:

Messy ad account structure – No clear differentiation between prospecting and retargeting campaigns.
Non-performing lookalike audiences – Wasting budget on ineffective targeting.
Limited ad placements – Restricting reach and engagement.
Landing pages not optimised for conversion – Potential leads were dropping off before booking consultations.

Injectual needed a revamped lead generation strategy that would increase high-quality inquiries while improving cost efficiency.

CHALLENGES

Low Quality Leads

Poor Campaign Structure

Landing Page

SOLUTION

Strategy
Creative Optimisation
CRO

Overhauled the ad account by structuring campaigns properly into prospecting, retargeting, and testing.
Eliminated ineffective lookalike audiences and rebuilt targeting around interest-based segments.
Expanded placements beyond restrictive targeting, allowing for greater reach and lower lead costs.

1. Prospecting Campaign – Capturing Attention with UGC Video Ads

Used UGC-style video ads from creators showcasing the treatment process.
Focused on authentic content to build trust and engagement.
Included before-and-after results to highlight treatment effectiveness.

2. Retargeting Campaign – Converting Engaged Visitors

Re-engaged people who had interacted with ads but hadn’t inquired yet.
Showed testimonials and client success stories to increase credibility.

3. Testing Campaign – Finding Winning Creatives

Tested multiple ad angles, including educational vs. promotional messaging.
A/B tested different video lengths and styles to identify top-performing formats.
Experimented with carousel vs. video vs. static images for retargeting.

Redesigned landing pages to match the ad creative and create a seamless journey.
Added clear CTAs, before-and-after images, and customer testimonials to improve conversion rates.
Implemented faster loading speeds and mobile-friendly designs to reduce drop-offs.

RESULTS

872 Leads

We generated 872 high-quality leads for Injectual, bringing in a steady stream of interested clients looking for aesthetic treatments.

£11.15 CPL

By refining targeting, improving ad creative, and upgrading landing pages, we achieved a cost per lead of £11.15, ensuring Injectual was acquiring leads at a profitable rate.

Higher Conversion Rates

Improved user experience led to more bookings from ad traffic.

FACEBOOK ADS: GENERATING HIGH-QUALITY LEADS FOR AN AESTHETICS CLINIC

BACKGROUND

CHALLENGES

Low Quality Leads

Poor Campaign Structure

Landing Page

SOLUTION

RESULTS

872 Leads

£11.15 CPL

Higher Conversion Rates

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