FACEBOOK ADS: SCALING B2B ECOMMERCE FOR EMBROIDERED WORKWEAR

Selling B2B workwear online is not easy. With longer buying cycles and a need for bulk orders, eCommerce conversion rates in this space are naturally lower. Elkssons, a premium embroidered workwear brand, struggled to turn traffic into sales despite running Facebook Ads. They needed a structured approach to improve efficiency and increase revenue.

Leads

+ 0 %

Return On Ad Spend

0

Increase In Orders

+ 0 %

BACKGROUND

Elkssons had built a reputation for quality, but their eCommerce growth had stalled. Their advertising efforts were generating traffic, but conversions were weak.

Key issues included:

Poor website conversion rate – The site was not optimised for seamless purchasing.
Inefficient ad campaign structure – Budget was being spread too thin.
Limited creative testing –They were not consistently testing new ad variations.
No email marketing strategy – Missed opportunities to nurture and convert leads into buyers.

They approached us to fix the inefficiencies and create a scalable acquisition strategy.

CHALLENGES

Low Conversion Rate

Traffic was not turning into paying customers.

Unstructured Campaigns

No clear system for testing, scaling, or retargeting.

Lack of Retargeting

No system in place to recover abandoned carts or engage warm leads.

SOLUTION

Conversion Rate Optimisation
Campaign Restructuring
Email Marketing Strategy

We conducted a full website audit and implemented key improvements to boost conversions:

Simplified checkout process to reduce friction.
Clearer product pages with enhanced descriptions, pricing clarity, and bulk order options.
Trust signals and case studies to reinforce product quality and reliability.

We rebuilt Elkssons’s Facebook Ads structure, using a proven three-tier campaign system.

1. Scaling Campaign – Driving High-Intent Traffic

Targeted industries that require embroidered workwear, such as construction, healthcare, and hospitality.
Focused on high-quality visuals showcasing embroidery details and durability.

2. Testing Campaign – Finding the Best Performing Creatives

Introduced 3-4 new creative variations per week to continuously optimise engagement and conversions.
Split-tested messaging: comparing quality-driven messaging vs. bulk order incentives.
Experimented with various ad formats, including carousel, video, and single-image ads.

3. Retargeting Campaign – Converting Warm Leads

Dynamic Product Ads to re-engage visitors who browsed but did not purchase.
Abandoned cart recovery ads offering incentives for returning customers.
Targeted email follow-ups for businesses that had shown interest but not yet placed an order.

B2B buyers take longer to decide, so we introduced a structured email marketing strategy to nurture leads over time.

Abandoned cart emails to recover lost sales.
Post-purchase sequences to encourage repeat business.
Industry-specific campaigns providing value-driven content and offers tailored to different sectors.

FACEBOOK ADS: SCALING B2B ECOMMERCE FOR EMBROIDERED WORKWEAR

BACKGROUND

CHALLENGES

Low Conversion Rate

Unstructured Campaigns

Lack of Retargeting

SOLUTION

RESULTS

+48% Increase In Revenue

3.52 ROAS

+40% Increase In Orders

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