Launching a new brand from scratch is always a challenge, especially in a niche industry like permanent makeup. With no historical data, no existing customers, and no past ad performance to analyse, The Perma needed a well-structured strategy to scale fast and efficiently.
The Perma approached us as a brand-new eCommerce business in the permanent makeup industry. Their goal was clear—scale to consistent €50K/month revenue while maintaining strong profitability.
Their challenges were typical for new brands:
With a well-structured advertising system and strategic optimisations, we helped The Perma scale from €0 to €168K in revenue within months.
We implemented a three-tier campaign system to ensure consistent sales growth.
1. Prospecting Campaign – Finding New Customers
2. Retargeting Campaign – Converting High-Intent Visitors
3. Testing Campaign – Finding Winning Ads
We scaled efficiently by increasing budget by 20% every few days only if performance metrics held steady. This ensured profitable growth without overspending.
Starting from zero, we successfully built a predictable and scalable revenue model, driving €168K in total sales within a few months. By using a structured campaign strategy, we were able to grow revenue steadily while maintaining strong profitability.
By continually testing creatives, refining audience segments, and improving website conversion rates, we achieved a strong 5.21X ROAS. This meant for every €1 spent, The Perma made €5.21 in revenue, setting them up for long-term sustainable growth.
With a carefully optimised ad structure, we ensured efficient budget allocation to maximise returns. Every ad euro was strategically placed to target high-intent buyers and drive real sales, not just traffic.
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