What Is Customer Lifetime Value (CLTV) or Lifetime Value (LTV): Marketing Explained
Welcome to our comprehensive guide on Customer Lifetime Value (CLTV) or Lifetime Value (LTV), and how it plays a vital role in marketing strategies for sustained growth in the UK m
What Is Demographics: Marketing Explained
Demographics is a form of market segmentation that groups customers and potential customers based on certain traits such as age, gender, income, occupation, and family status. By u
What Is Drip Marketing: Marketing Explained
Drip marketing is a direct marketing strategy that involves sending a constant flow of marketing material to customers over a period of time. The goal is to create sales through re
What Is Cost Per Acquisition (CPA): Marketing Explained
Cost Per Acquisition (CPA) is a marketing metric that measures the aggregate cost of acquiring one paying customer. It is a vital measurement of marketing success that directly mea
What Is Conversion Rate Optimisation (CRO): Marketing Explained
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of users or website visitors who take a desired action, such as making a purchase or signing up for a
What Is a Conversion: Marketing Explained
Welcome to our friendly guide on conversions in marketing. In this section, we will explore the essence of conversion, its significance in boosting business efforts, and the variou
What Is Conversational & Brand Building Content: Marketing Explained
Welcome to MECHANYSM! In this article, we will explore the power of Conversational and brand brand-building content and how it can transform your marketing strategy to engage audie
What Is Cookie: Marketing Explained
In the world of digital marketing, cookies are the sweet treats that help businesses enhance their online endeavours. These small files, also known as HTTP cookies or browser cooki
What Is Content Management System: Marketing Explained
A content management system (CMS) is an essential tool for companies looking to create, manage, and optimise their customers’ digital experience. It allows us to collaborate
What Is Content Calendar: Marketing Explained
Welcome to MECHANYSM! In this article, we will delve into the world of content calendars and how they play a crucial role in effective marketing strategies. A content calendar is a
