What Is a Sales Funnel: Marketing Explained
Welcome to MECHANYSM, where we unravel the art of a successful sales funnel and explain its role in effective marketing strategies. A sales funnel, also known as a purchase funnel,
What Is Search Engine Optimisation (SEO): Marketing Explained
Welcome to MECHANYSM, where we delve into the world of Search Engine Optimisation (SEO) and explore how it can transform your marketing efforts. Key Takeaways SEO (Search Engine Op
What Is Remarketing: Marketing Explained
Remarketing, also known as retargeting, is a powerful digital marketing strategy that allows businesses to reconnect with potential customers who have previously visited their webs
What Is Schema Markup: Marketing Explained
Schema markup, also known as structured data, is a powerful SEO technique that helps search engines better understand the information on your webpage. By adding schema markup to di
What Is Reach: Marketing Explained
Reach is a crucial aspect of marketing that determines the estimated number of potential customers who can be exposed to your marketing message or campaign. It is essential to unde
What Is Search Term: Marketing Explained
Search term plays a crucial role in digital marketing, particularly in search engine optimisation (SEO) and search engine marketing (SEM). It refers to the words or phrases that us
What is Return on Investment (ROI): Marketing Explained
Return on Investment (ROI) is a crucial metric in marketing that measures the profitability and efficiency of marketing initiatives. It helps organisations evaluate the impact of t
What Is Return on Ad Spend (ROAS): Marketing Explained
In today’s highly competitive business landscape, understanding the effectiveness of advertising efforts is essential for success. That’s where ROAS comes in. This powe
What Are Rankings: Marketing Explained
Rankings play a crucial role in the marketing world, influencing a brand’s visibility and success in the highly competitive UK market. When we talk about rankings, we refer t
What Is Really Simple Syndication (RSS): Marketing Explained
Really Simple Syndication (RSS) is a technology that has revolutionised online marketing by enabling efficient content distribution and driving business growth. With RSS, readers c
