How to Calculate, Plan and Manage Your Marketing Budget
When it comes to marketing, budgeting is an essential process that helps you allocate resources effectively and efficiently. Without a budget, you risk overspending or underutilisi
Google Ads vs Analytics: Key Differences in Conversion Tracking
As you may know, conversion tracking is a powerful tool that allows you to measure the success of your advertising campaigns by tracking the actions users take on your website. By
A Beginner’s Guide to Understanding CPC Calculations
As businesses continue to invest in digital advertising, it becomes increasingly important to understand the metrics that drive these campaigns’ success. One such metric is t
How Losing Cookies May Affect Your Paid Search Campaigns
As digital marketers, we’re all familiar with the use of cookies in paid search campaigns. However, the recent news of Google’s decision to end support for third-party
The Advantages and Disadvantages of Outsourcing for Businesses
Outsourcing is a strategic business decision that can offer numerous benefits, but it is important to be aware of the associated risks. In this article, we will provide a comprehen
Market Penetration Strategy Explained with Examples
As businesses seek to expand their market share, they often turn to market penetration strategy as a means to achieve their objectives. Market penetration strategy involves increas
5 Reasons You’re Calculating ROI Wrong in PPC
While PPC can be a highly effective marketing strategy, it’s crucial to measure returns accurately to ensure your investment is paying off. Unfortunately, many people make co
Expected CTR in Google Ads: How to Improve Yours
Expected CTR is a key metric that determines the likelihood of users clicking on your ads. The higher the expected CTR, the more clicks your ads will receive, resulting in greater
Why Aren’t My Google Ads Showing? 10 Common Reasons
If you’re using Google Ads for pay-per-click (PPC) advertising, you may have experienced the frustration of your ads not showing. This can be a common issue, but there are tr
LinkedIn Ads vs Facebook Ads: Which is Best for Your Digital Marketing Needs in the UK?
In this article, we’ll compare and contrast the features, benefits, and targeting options for LinkedIn ads and Facebook ads. We’ll also provide tips and best practices
