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Content Calendar
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Content Calendar: Marketing Explained

Welcome to MECHANYSM! In this article, we will delve into the world of content calendars and how they play a crucial role in effective marketing strategies. A content calendar is a

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Cohort
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Cohort: Marketing Explained

In the world of marketing, the term “cohort” refers to a group of individuals who share common characteristics or experiences. In the context of digital marketing, coho

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Click-Through Rate (CTR)
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Click-Through Rate (CTR): Marketing Explained

Welcome to MECHANYSM‘s guide on Click-Through Rate (CTR) and its role in driving online marketing success. If you’ve ever wondered how website traffic is influenced by

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Click-To-Open-Rate (CTOR)
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Click-To-Open-Rate (CTOR): Marketing Explained

Welcome to MECHANYSM, where we will guide you through the significance of Click-To-Open-Rate (CTOR) in improving your email campaign success. In the world of marketing, understandi

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Conversion Rate
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Conversion Rate: Marketing Explained

Conversion rate is a percentage that measures the number of users who have completed a desired action, such as clicking on an advertisement or making a purchase, out of the total n

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Buyer Persona
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Buyer Persona: Marketing Explained

In today’s competitive market, it is essential to understand your buyer persona to effectively reach and engage with your target audience. Buyer personas are research-based p

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Canonical Tag
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Canonical Tag: Marketing Explained

Welcome to our guide on canonical tags and their significance in marketing strategies. In this section, we will delve into the world of canonical tags, explore their impact on SEO,

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Churn Rate
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Churn Rate: Marketing Explained

Churn rate, also known as the rate of attrition or customer churn, is a crucial metric in marketing that measures the percentage of customers or subscribers who stop doing business

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Business To Business (B2B)
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Business To Business (B2B): Marketing Explained

Business-to-business (B2B) marketing refers to the marketing of products or services to other businesses and organisations. It is an essential aspect of the commerce landscape, ena

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Call to Action (CTA)
September 18, 2023
Digital Marketing Glossary A-Z
by Michal Krupien

What Is Call to Action (CTA): Marketing Explained

Call to Action (CTA) is a crucial element in any marketing strategy, serving as a prompt for your audience to take the desired action. Whether it’s clicking a button, filling

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