How PPC Auctions Work: A Guide for Beginners
If you’re new to PPC advertising, you may have heard the term “PPC auction” thrown around and wondered what it means. Simply put, a PPC auction is the process by
8 Ways to Quickly Improve Your PPC Ad Click-Through Rate
If you’re looking to optimise your PPC ads and improve your click-through rate (CTR), you’ve come to the right place. In this section, we’ll be discussing eight e
A Step-By-Step Guide to Calculating ROI
We understand the importance of knowing your Return On Investment (ROI), as it is a key metric that helps you assess the success and profitability of your business activities. By m
How Cookie Changes May Impact Your Google Ads Campaigns
In this section, we will explore the implications for privacy and targeting, and provide strategies to navigate these adjustments effectively. As advertisers, it’s important
Using Google Ads to Promote and Inform Branded Content
Welcome to our article on using Google Ads to promote and inform branded content. As a professional journalist in the UK, I’ve seen the power of Google Ads firsthand in captu
The Top 10 Benefits of Digital Marketing for Your Business
As a business owner in the UK, you know that marketing is essential to your success. In today’s digital age, traditional marketing methods aren’t enough. That’s w
Why Marketing Matters: Understanding Its Growing Importance
In today’s business landscape, marketing has become increasingly important for companies to succeed. With the rise of technology and ever-changing consumer behaviour, busines
How Remarketing Works in PPC and Why You Should Use It
If you’re running an online advertising campaign, you may be missing out on a powerful tool that can help you reach potential customers who have already interacted with your
Christmas Marketing Strategies for Ecommerce Sites
With the festive season fast approaching, it’s time to start planning how you can maximise your sales and stand out from the competition. Whether you’re selling product
When to Diversify Your Business Offerings
As businesses grow, it becomes crucial to explore new opportunities and expand beyond the existing products or services. Business diversification is an effective way to increase re
