Exploring the Attribution Models in Google Ads
As a marketer, you know that understanding the effectiveness of your marketing campaigns is crucial to achieving optimal results. Attribution models play a vital role in shaping yo
Google Ads Checkup Step 3: Tracking and Analytics
In this step of our Google Ads checkup, we focus on optimising tracking and analytics for the success of your Google Ads campaign in the UK market. By effectively tracking your ads
Understanding Google Ads Conversion Lag: What You Need to Know
We know that driving conversions is critical to any successful marketing campaign. However, many marketers overlook the issue of conversion lag, which can significantly affect thei
How to Easily Calculate Your PPC Conversion Rate
You know how important it is to measure the effectiveness of your PPC campaigns. By understanding your conversion rate, you can make informed decisions to boost your PPC campaign a
Black Friday PPC Success: Top Tips and Strategies
As the biggest shopping event of the year approaches, it’s important for retailers to boost online visibility and increase sales. In this section, we will discuss the top tip
7 Tips for Creating Great PPC Landing Pages
If you’re running Pay-Per-Click campaigns, you know how important it is to have landing pages that convert visitors into customers. In this section, we’ll provide you w
What is Ad Rank? Factors that Impact Your Score
Ad Rank is a crucial metric that determines the placement and visibility of your advertisements on search engine results pages (SERPs). In the UK, achieving a high Ad Rank score ca
Why Advertising is Critically Important for Business Success
Whether you are a small start-up or a large corporation, advertising is necessary to promote your products or services and reach your target audience. In today’s competitive
What You Need to Know About Google Ads Quality Score
Quality score is a crucial metric in Google Ads that can make or break the success of your campaigns. Understanding how it works and how to optimise it is essential for achieving y
How to Maximise Google Audience Targeting for Better Results
As advertisers, we all want to reach our ideal customers and enhance the overall performance of our campaigns. That’s why understanding and utilising Google audience targetin
